The NFL's Thanksgiving weekend saw a 6% increase in viewership, with the season pacing to be the highest viewed in history. The league's EVP of media distribution, Hans Schroeder, discussed the success of the weekend, including the tribute to John Madden on Thanksgiving Day. The conversation also touched on the International Series, with the NFL planning to continue growing the game globally, including a full season of international games. Additionally, Schroeder discussed the partnership with ESPN, which will find a home for NFL Network and make it stronger for the future.
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