Shaun Morgan is the Director of Product Marketing at Eventide Asset Management an underwriter of this program IS THERE A NEED TO REBRAND FAITH-BASED INVESTING Shaun Morgan discusses the ambiguous understanding of Faith-Based Investing among investors who consider faith important in their lives Eventide's survey reveals that terms like Values-Based Investing and Faith-Based Investing often lead to neutral or unfamiliar responses suggesting a gap in communication and understanding The term Faith-Based Investing does not resonate strongly with many even those who prioritize their faith A survey indicates a general lack of awareness and understanding about investing terms related to faith
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