When we think of best business practices what first comes to mind probably aren rsquo t qualities like kindness and generosity But according to entrepreneur James Rhee they should In Rhee rsquo s experience as CEO at a company on the brink of financial ruin prioritizing what he calls ldquo goodwill rdquo mdash a ldquo culture of kindness rdquo and a spirit of giving mdash saved the company and led to its flourishing Putting these qualities central gave people the hope and motivation they needed to unify innovate and problem-solve Rhee explains that ldquo goodwill is a real asset that
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