Competition in the internet age has become fierce Increasingly companies are developing creative ways to attract customers Take Subaru for instance Subaru owners are famously loyal so the company has invited ldquo Subbie superfans rdquo to become ldquo brand ambassadors rdquo of the vehicles The company rsquo s website says ldquo Subaru Ambassadors are an exclusive group of energetic individuals who volunteer their passion and enthusiasm to spread the word about Subaru and help shape the future of the brand rdquo The company wants Subaru ownership to become a part of people rsquo s very identity mdash something they rsquo
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