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Individual results may vary, not medical advice, eligibility required, see site for details. And we continue with our American stories, and it's time for our Opportunity America series. Sponsored by Coke Industries. More than 67,000 people across America are employed by Coke. and there's a good chance that their work intersects With your own story in some way.
Learn more about Coke's incredible work at CokeIndustries.com. That's Coke, K-O-C-H Industries. And today Robbie brings us the story of Manny Singh. I was born and brought up in India. Even though I used to live in one of the more advanced cities in India, still there were some basic issues which sometimes can be taken for granted in the US, but over there we were taking shower and sudden the water would run off.
It's just like a common problem. We used to fill buckets of water before they would turn it off. And have like a six or eight or ten hour gap where there was no water available. Normally they would start at maybe eight till about eleven. In the morning, and then it would shut off, and then come back in the evening for a few hours.
But that changed so much from week to week. And I faced those problems as I was growing up, and as I said, that's in the developed part of India. If you go to villages and some other remote areas, it was a lot worse. There were no toilets and people used to travel long distance with their buckets on their head and bring those back. Everything was impacted because of water related problems.
Even now. 65 to 70 percent of India's wastewater. Isn't treated. Wastewater is when we flush our toilets or wash and our sink, all the stuff, everything gets collected. That's the municipal wastewater and goes into a central place where it's treated.
The other wastewater is from all the industries. And if the wastewater is not treated, all we are doing is passing on the problem to the drinking water because now it's contaminating the surface water bodies which makes treating that incoming water more challenging. In 1995, Manny moved his family from India to North America after studying and working in Toronto. He eventually settled down. in the United States.
Initially it was driven by a better education. I think uh In US and Canada, the quality of education is much better. And After that, ability to make a difference is much more In the western part, I would say the resources that are available to do top-level research. If you look at number of new ideas that are being created, number of new patents that are being filed, proportionally it's a much more in the developed countries just because more resources are available. On the very first day When I joined work, I came in a suit and a tie, and my supervisor said, We are going to do research on wastewater treatment.
Let's go to one of the wastewater plants. And there we were doing a pilot study which required filling up a pilot with buckets of wastewater.
So I saw the engineers taking the buckets and getting their hands dirty and filling the pilot. And these are nasty wastewater stuff. And I was here in a suit and tie, and obviously I also jumped and took my tie off and took those buckets and started filling a pilot tank with wastewater.
So that was a first day, I shouldn't say shock, but realization that. It's a slightly different environment. If I was back in India, the chances are there would be like five people there sitting and waiting, and they will. do all this work, but the fact that I got my hands dirty made me grow in a much better way. In 2011, Manny joined Coke Membrane Systems.
where he now serves as the President.
So, in order to put in perspective the magnitude of problems we have, I want to share two examples. One of them is the fact that There are more cell phones than number of toilets in the world right now. If you think about that for a minute and how the priorities can sometimes be misaligned and the impact of that is kind of in the second fact, which is every two minutes or so, a child dies because of water-related issues. Coke membrane's vision is a filtration for a better future. And we develop membrane-based solutions to address water and wastewater problems.
The membrane is like a sophisticated filter. Think about a hollow straw. with millions of holes in it. and each hole is like a thousand times smaller than a human hair. And that's what membrane is.
So it's a such a small tiny holes. And that allows a clean water to go through, but keeps all the nasty stuff away because the holes are so small, so nothing passes through. Brazil had a pretty serious water shortage. There was no rainfall, lowering the level of reservoirs there and those levels were like at about 10% of what their normal level was.
So it was a very, very challenging situation. It's a very congested area, so there's not a lot of room for expanding. the water or wastewater treatment plants.
So whatever technology had to be implemented to solve this problem, it had to be compact, it had to fit in the existing footprint that they have.
So, we put a system there where we took the existing wastewater treatment plant. and retrofitted that with membrane systems.
So by doing that, that particular site was able to get five to six times more flow. Without expanding their footprint. If in a conventional system they can treat a million gallons per day. The chances are, if you put a membrane system there, then the same footprint. can treat anywhere between let's say four to ten times the flow rate of which is like four to ten million gallons per day now instead of one million gallons per day.
Yeah. We also provide membrane solutions for wine filtration, beer filtration, then juice, and a number of other industries. If you open up your fridge and take orange juice, There's a high likelihood that that orange juice was filtered using coke membranes. Juice, which has pulp, it has to have a consistent amount of pulp.
So what they would normally do is take membranes, filter it. That either that's a pulp-free juice, which is the filtered using membranes. Or, if it has to have a certain amount of pulp, they will mix pulp with that filtered juice so that it's very consistent. I don't think anybody wants to drink too much pulp on one day and the next day they open and then it's a little pulp. that quality control consistency is required and membranes help to give that consistent clean pulp which can either be shipped as is or it can be blended with control pulp.
There's a lot of projects and a lot of success using membranes To make fine wine, beer filtration is the next one coming up. How do we get beer quality to go up? How do you maintain the foam on top of the beer? How long does the foam last? It's pretty amazing.
What is the value to the customer when they are looking at these? Products, which we kind of sometimes take granted, we just drink beer, we don't really think about what goes behind that. How long does the foam last on the beer? Is it five seconds or is it seven seconds? How can we develop membranes which does not remove The components which are helping the quality of beer, and which removes the component which is hurting the quality of beer.
It was pretty interesting when I joined Coke. I had a certain mindset. In my first six months or so, we were developing a new technology and I was talking to David Koch at that time and I thought that I want some investment to make two or three pilots. And each pilot can be like a $100,000 machine. And I went to David and said, hey, I want this $300,000, $400,000 to build this pilot so we can test this new technology at these places.
And right away, like within two minutes, he said, no, we should be building 10 pilots. And it was a complete opposite discussion. Normally, I would expect I go and justify why I need this money and provide all the background calculations. But here it was opposite and I was trying to say, hey, do we really need ten? But That was the mindset shift, which I think is how we can do things quickly.
How can we invest more in the money so we can generate that value that we are trying to create. As quickly as possible. Being a private company does allow us certain, I guess, benefits where we are. Not held by short-term expectations of our shareholders.
So, in a public company, Every quarter somebody has to go out and tell how much money did they make and lot of decisions that are made. Can be influenced by that share price or whatever the expectations are from my shareholders. But as a private company, I think that's the one big value I found after joining Coke. That everything that we were doing was focused on creating long-term value for our customers. Coke invests 90% of its earnings back into business.
I find it really motivating and I think sometimes that can be misunderstood on what we do at Coke. I really believe that We have to have passion in everything that we do. This is what drives me to work every day. It's something that keeps me motivated. I've got two sons and When I go home and tell them what we do, we are solving a real problem in the world.
We are creating value which is very easy to understand. And that kind of drives me and motivates me to keep going. And great job on that piece, Robbie. And you were listening to Manny Singh, president of Coke Membrane Systems. And you heard it from him, the passion there in everything we do.
Our Opportunity America series sponsored by Coke Industries, Manny Singh's Story. Here on Our American Stories. We've been duped, hoodwinked, conned for 50 years. The lawn care industry sold us toxins in a bag and made our yards more toxic than a bad relationship. Sunday helps you ditch the chemicals and feed your lawn the good stuff: soybean proteins, iron, seaweed, molasses, ingredients that get your soil giggling like an overserved mom at the block party.
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I want to take a second to talk about something that's personal to me. I've had the privilege of working closely with Robert Kraft for a long time. And one thing I've always respected is how seriously he takes up standing up to hate. As a Jewish athlete my identity is something I am proud of. But I also know what it feels like to be singled out for it.
That's why this new commercial for the Blue Square Alliance Against Hate that aired during the big game really hit home. It's about showing up for someone when they're targeted, even if you don't have the perfect words. And sometimes standing next to someone is enough. And you can show support by sharing the blue square. Big adventures, family chaos, untethered exploration.
The Nissan Pathfinder is built for it. Powered by a lauded V6 engine and smooth nine-speed automatic transmission, the new Nissan Pathfinder is Adventure on Wheels. With seating for up to eight, a premium interior, and available second-row captain's chairs, it's adventure in comfort. And with 284 horsepower and 6,000 pounds of towing capacity, Pathfinder is adventure unlimited. The new Nissan Pathfinder, Power Your Adventure.
Towing capacity varies by configuration. See Nissan Towing Guide and Owners Manual for additional information. Always secure cargo. No one knows what the future holds, but you deserve a weather app that can help. Weatherbug is easy to use and provides forecasts for your every need, from storm warnings to pollen levels, right at your fingertips.
Get the fastest local alerts and comprehensive 10-day forecasts wherever you are. It's hyperlocal, real-time customizable alerts make sure the weather never takes you by surprise so you can plan every day with confidence. Download the free weather bug app from the App Store today and start getting accurate weather forecasts 24-7. It's here at T-Mobile, get the new Samsung Galaxy S26 Ultra with Galaxy AI on us.
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Well, get ready for this. At T-Mobile, you get a five-year price guarantee. A kazoo? Get the new Galaxy S26 Ultra on us. Did I mention at T-Mobile there's no trade-in needed?
Guarantee excludes Texas if he supplies to monthly price of monitor with talk text and 5G data on the Beyond Plan. This is an iHeart podcast. Guaranteed human. Mm-hmm.
