Christians and Ai.

Artificial Intelligence or AI. Just me saying that gives many of you chills and some of you are like, I don't even want to talk about that, hear about that. But it is really moving fast. And friends know this isn't a voice-generated AI show. This is not that.

This is really stew. This is Truth Talk. But with me is a man who's a believer in the Lord Jesus Christ, who has written a very nice book. Called The AI Lead, Brian Lambert. He has, he has a firm that helps churches, businesses, ministries navigate through the whole AI maze and matrix and how to deal with that and how to redeem it and how to avoid all the pitfalls that could come your way through AI. He has eight employees in his company, him and seven bots. I'm not kidding, Brian. Good to have you on Truth Talk, buddy.

Thanks so much. I bet people are wondering how I have seven employees and yeah, they're bots and you know what? They, they don't really have a lot of issues with me and my management style. And it's fascinating, friends. I'm about to blow your mind because you're thinking, well, stew, if you have a bot that tells me, reminds me to read the Bible every day or holds me accountable to a sin issue every day and says, and make sure this and this. Well, then why do you need to go to church? Well, then you create a bot that reminds you to go to church and have real fellowship and put your phone down, right? You can do it all.

Yeah, you can do it all. And I don't know if that's a good, good use of it because then bots run your life. And I think, I think we have to be careful of that, right? As believers, you know, what is God calling us to? And I think the word artificial and artificial intelligence, it's a tough one because it's been around for 30 or 40 years.

This has been worked on a long time, even though it's, it might feel like it's brand new. I, I've moved into this space of thinking about AI more about amplifying, amplifying my, my good work, amplifying my deeds, amplifying my intelligence instead of artificial intelligence. I like that. So almost amplifying intelligence rather than artificial, but you're utilizing a technology that could like the internet could be really, really bad with some dark, dark stuff, or it could be really, really good. It could help someone learn more about the Bible, grow closer to Christ.

Learn more about how to share their faith with our lost world. So Brian, what got you into AI and tell us about this book, The AI Lead. Yeah, what got me into it was I work with a lot of companies globally. I work with a lot of people that are on the front lines of customer service, sales, marketing that are really trying to bring something to market or create new ideas and, and tell people about them. And I realized a long time ago that that data and information is really critical and more and more data and more and more information is actually too complex for our human brains.

So when AI or generative AI, the chat bots started coming, that was really an opportunity for me to say, okay, well, what if I lean into this? Where, where is it? What is it? How do I learn about it?

And because I had spent so much time on data and information, I understood how all the technology worked. To me, this was heading that direction to say, look, we have to think about it, especially as believers. What are we going to do?

How do we become more discerning? How do we actually lead it instead of it lead us, which is where the book title came from. We want to lead AI. We don't want AI leading us. And like all my authors, we don't want to give away too much about the book going too deep, but we do want to you to tell us a little bit about what they can expect and kind of what your goals are, right? You wrote this nice book, the AI lead written by a believer for people to kind of navigate through AI.

Talk to us about what your agenda there is. Yeah, the whole idea was this approach of if AI is coming and AI is here, especially since open AI and chat GPT came out, what are we doing? How is it going to impact us? It's kind of like electricity or the automobile, or even if you want to go way back, the fire, you know, how do we use it as a tool? And in that I wanted to think about what happens if AI comes inside of your organization. I think a lot of the focus that people have is on using AI out and about whether we're using on a Netflix or using it to create a shopping list or something that we use in our personal lives.

But executives and leaders are looking at AI as more of a business strategy. How does the organization move faster? How do we be more productive? Where do we automate? Where do we get efficiencies? And that as people, I think it's important for us to understand that so that we don't get automated, so that we don't get replaced. We have to understand what those menial tasks are that can be automated and then what organizations are going to start thinking about. And how do we free up our own creativity? How do we drive our own impact as a people, but also as an organization?

So it's important for us to have a leadership stance around this. That's the voice of Brian Lambert, author, businessman. He gets companies together. You have ministers and others that come in to teach them about this stuff. You do these seminars. Our own Jeff Call, who's our Charlotte, Greenville, Spartanburg, Truth Network ambassador.

He actually came and really spoke highly of it to your event. He's written this book, The AI Lead. Scare us a little bit, Brian. What are some dangerous downside of this thing that maybe even parents need to be aware of?

Buyer beware. Yeah, I think if you look at it as an output creator, you're actually in a spot where you outsource your whole thinking to this, to the AI. I prefer to look at it as an input.

So giving me perspective, giving me ideas, giving me research points, giving me inputs so that I can make decisions. But I think we fall into a trap as human beings to take the quick way, to take the quick path. And we just get lazy and we just want it to output things for us. And then we don't know what we're saying. We don't know what we're believing. And I think that's the big challenge that you'll see with AI is when it starts writing articles that really people don't believe. Or writing a post that somebody doesn't really believe in, but it's off doing those things.

We have to really be careful of that. I love what a pastor said recently. I heard a pastor's sermon, a Florida pastor, he said, if I'm going somewhere that I kind of know where it is, I don't use my GPS because I want my mind to be sharp. I want my mind to think. And so going back to what you said, amplifying my intelligence rather than artificializing my intelligence. So now, rather than someone think for me, which is so much of what screens do sadly, you know, movies do a book, your mind is engaged, your mind is picturing things.

But a movie, it tells it all for you. And it really short circuits a bit of the intelligence, you know, IQ and the growth, the mental growth. So AI, the positive sides, you're challenged to everyone out there in terms of how to utilize it for the kingdom of God even.

Yeah. Think about it as amplifying your strengths, your gifts, your calling, lean into that. And then think about it in terms of being intentional. I think so much of the world is attention, attention, screaming for attention. And these algorithms and this AI is about your attention.

But if we flip it and say, look, it's just an input. What am I going to be intentional about? What is God calling me to? What are my strengths?

What am I leaning into? How will it help me? Well, then you're in a space of where I have eight bots helping me. You know, how do I come up with a message? How do I come up with an idea? How do I brainstorm with my bots, if you will, as a collaborative tool, a creative tool, as opposed to just outsourcing my thinking? And making a difference like you're making. The AI lead, how can folks get the book and learn more about your ministry?

Maybe there's a ministry that says, hey, we want to hire you, Brian, to come alongside us and show us how we can better utilize, you know, to write our Bible curriculum, to help our Christian school, our Christian college, our Christian broadcasting operation. What's the best way to connect with you and to get this book, The AI Lead? Absolutely. The AI Lead is at aileadbook.com.

And then my personal site is drbrianlambert.com. Fantastic. And what would you say? What's your passion for the kingdom? Like, there's still 3 billion people on this planet who've not been reached with the gospel, who've never heard of the gospel, 3 billion who may have never heard the name of Jesus.

And yet we're, you know, fighting and we're playing, we're goofing around so often, you know, we're wasting a lot of time. And I'm saying we because I'm in that company and I'm really convicted about that. Challenge us to utilize this in terms of the Great Commission as we get out of here, our listeners out there that are listening.

Yeah. Go and make disciples. And if you think about it as amplifying, you can amplify your voice, you can amplify your message. And more importantly, with AI, you can personalize how people receive the message by talking about it in terms that they understand. You know, I think so much of theology or apologetics is about what we understand. That's important. But also we have to, in the Great Commission, we want to relate to others. And AI can help us understand how to relate culturally, relate socioeconomically, relate to people who we didn't necessarily grow up around.

It can actually help us understand those different perspectives. And that's really actually exciting in the body of Christ. How about this? How about, you know, write out your testimony and then copy it, put it in AI and say, take this and write it even better and make it 300 words. And so I can make it a small gospel booklet and get a cool picture of you on the front of it. And when you go out to the restaurant, hand it to the waitress, you know, get a bunch of printed.

I mean, something like that where it crafts it and makes it even better. Yeah, absolutely. And, you know, I had a personal experience with this where my father had passed away just six months ago. And the pastor was going to be on site and he was at the grave site and he was supposed to be there. But he didn't. He had an accident or something. He couldn't make it.

And it has his son. You know, the people came to me and said, well, can you say a few words? And I was like, well, how am I going to do this? And I prayed about it. And I remembered that I had an app, you know, I had Chad GPT in my pocket. So I put in, you know, Psalm 23 call and response.

And I think I had another one from John where I wanted to have a gospel message. I put those three things in and I said, you know, grave site service, you know, five minutes or less. And it spit it out.

And less than five, six seconds. I read it quickly. It had all the Bible verses in there. And I basically went up to the podium and read it.

And, you know, I think God worked in that moment. Amplifying intelligence as opposed to artificializing intelligence. Dr. Brian Lambert, the AI lead. Great book. Google it. Find it on Amazon, wherever. And look him up.

Give us the website one more time. A bestseller. Yes, sir. Bestselling book. Yeah, absolutely. AI lead book dot com.