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College football is coming to the Theatre!

The Adam Gold Show / Adam Gold
The Truth Network Radio
August 30, 2023 4:16 pm

College football is coming to the Theatre!

The Adam Gold Show / Adam Gold

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August 30, 2023 4:16 pm

Hayes Permar, The Rialto Theatre, on why college athletics and now meshing with a local movie theatre.

What’s the appeal of showing a college football game, and potentially other sporting events, at a big theater? What else may be coming in the scenario? What goes in to making this happen? What are the possible avenues?


So when I found out that the Atlantic Coast Conference was coming to a theater near you, literally, not figuratively, I thought, do I know somebody who just might run a movie theater? But it's more than just a movie theater.

It's a theater. The Rialto in Raleigh, my friend Hayes Permar, who occasionally, not as often as I'd like, occasionally fills in here on this program. All right, sir.

First of all, appreciate your time. When do we get Wake Boston College on the big screen at the Rialto? Well, yeah, I mean, you want to bring in the crowds. You start with Wake Boston College.

You know this. It was interesting and we may get to how this came up, but the Theater Sports Network, people that are doing it, I got a call on them yesterday and it felt a little bit about like I was introducing them to the ACC. I think they're in Salt Lake City. So they'd ask me questions. They'd be like, ooh, Miami, that's usually a big draw. Oh, no, Clemson, that's a big team. And then Duke is right there in your backyard. You think you could sell a lot of tickets to Clemson, Duke? And I'm like, guys, we're going to have to go through the ACC fandom for me.

Literally, I was having conversations. I was like, I think there's a Miami UNC game, maybe week four or five. And I'm like, well, is UNC 4-0 with Drake Naish averaging 350 yards a game? That might, maybe we could get some people like as UNC dropped a game or two along the way, then maybe their fans have checked out. So it was a little bit of ACC fandom 101 with the Theater Sports folks.

Here's what really struck me. Like I'm trying to figure out a way because all the conversation here is how do we bridge the money gap between the Big Ten and the SEC and the ACC? And the ACC is third. People don't even realize this. They pay out more money in shared media rights than the Big 12 does. I mean, that's just a fact. It's not a big number, not a huge distance between where the ACC and the Big 12 is, but they are third.

But still, it's a far cry from what they are. How much could you get for snow caps, a box of snow caps during like a big, we lost him. He disappeared. That was my money joke right there. I can't even believe that they're selling snow caps anymore. Victoria, do you even know what a snow cap is?

I do. You know what the snow caps are, right? Here's what I can't figure out. It's chocolate and then there's what are those pebbles? What's on top of the chocolate? Sparkly decorations. They're hard and they have no taste. Why do we have them and why are they ruining the little chocolate candy?

It's all a bad idea. So, but could you get for a box of snow caps, could you get $20 and could we send that directly to Florida State as we get Hayes Permar back here? These are the things that run through my mind when it comes to what the ACC or what the Sports Theater Network, whatever it's called, is trying to do here with now having the right to show it's not just ACC football.

It's college football. For instance, they sold out in Utah because Hayes brought it up. They sold out five theaters for the Utah birth and I guess the Rose Bowl last year.

They sold out five theaters. Now, I don't know what you'd charge to have people go there. I also think, again, logically speaking, if we were still using Bally's as opposed to now the CW, he's back.

I'm going to get to this in a second. If we were still using Bally's as opposed to the CW, there would be a demand for a lot of people to go to your Rialto to watch, let's just say, Duke and Clemson. Of course, that would never be a Bally's game.

It would probably be Duke and Boston College or Duke and Pitt or Syracuse that wouldn't necessarily make the ACC Network, although Duke, big time club. I don't even know where I was. Oh, how much could you get for snow caps if you sold a big box of snow caps? I don't know what snow caps you want. They're a little old, so I'm giving away at a great price right now if you want to come and get some.

I got to order some new snow caps. Here's the crux of it, Gold. The two different entities are both looking for creative ways to make money. The ACC slash media rights holders are looking for other revenue streams. I don't think anybody's under the pretense that this is the thing, putting the ACC in movie theaters, it will close the gap and all will be solved, but it also coincides with movie theaters are looking for other ways to expand. They don't want to be beholden to movie studios that could be hurt by pandemics, supply chains, strikes, anything other than streaming. They're looking for other revenue models and at the same time, the ACS. I think there's a willingness to try new things on both sides that I think makes a little bit of sense for doing this.

You mentioned Bali. I have not been contacted by the Carolina Hurricanes, but I've heard whispers from people that do talk to the hurt Carolina Hurricanes that maybe I might have a conversation with them about doing a similar type of thing. Again, I'm not sure I've not talked to the Carolina Hurricanes, but people that talk to both parties have maybe whispered that that might be something that they're interested in.

So I think, in general, folks are just looking for other avenues that we're not exploring that are out there that we could dial up the money just a little bit. I think movies, and the ESPN of the world are movie theaters and ESPN are both sort of looking for those as the mutual interest. Hey Carolina Panthers fans, Chris Lee and Dennis Cox here. We're excited to offer you all the inside information on your team with the newest member of the Capital Broadcasting Podcast Network, Panthers Playbook. Twice a week, we'll keep you updated on your Carolina Panthers. We're talking about locker room insight, exclusive interviews, and of course, in-depth looks at all of the Panthers wins. Touchdown Carolina!

Panthers Playbook. Download and subscribe today at or wherever you discover your favorite podcasts. He's gone! He's gone. Alright, that was fun anyway. Look, we appreciate Hayes Permar from the Rialto. My friend, my gosh, at DHPIV.

Oh, he's back! Alright, we're gonna have to wrap this up. My final joke of this question is, would an afternoon game on a Saturday, if you did a noon game, would that be considered a matinee and would you have to charge a lower price?

Matinee prices? No, that's good. Or like a twofer, a double header?

Oh, that would be a double feature. See, I think this would really work best in drive-through, drive-in form, but I mean, in a historic theater like yours, we can do anything. No, let's go back to your Duke-Boston College game.

Are we gonna put ratings on these? Like, whoa, no children can watch Duke-Boston College. This is NC-17. We can't have the kids.

If it was old Duke versus new Clemson, that would be an NC. That might be rated X. A hundred percent. We can't have the kids watching this.

This is at least PG-13 to get in here. We'll see. It'll be interesting. Like I said, there's a lot of experiment.

There's potential there. There's a question about what would people pay to get in. What would people spend while they're there?

And would that make it more advantageous to lower the price to get in? So still a ton of questions from my end as a theater owner. I think the theater sports folks are also sort of figuring it out for the first time. But like I said, it is a confluence of people looking for new potential streams of revenue.

And right now there's a motivation to at least try something new. It's a plum idea and we'll see where it goes from there. I just happen to have a plum in front of me. I did not.

And I was holding it, so I might as well just use it as a prop. Look, if you want to attract fewer people to an ACC game, I am available for you. So you just let me know if you want nobody to show up and I'll be happy to be there. Hayes Permar from Rialto, my friend at DHPIV on Twitter. Man, I'll talk to you soon. We'll work on the Internet over here. Thanks, guys.
Whisper: medium.en / 2023-08-30 19:30:55 / 2023-08-30 19:34:51 / 4

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