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And we return to our American stories. Up next, a story from our great affiliate news radio, 1040 WHO in Des Moines, Iowa. The WHO's 50th anniversary celebration in 1974, a famous alumnus of the station was present. The then governor of California, Ronald Reagan.
His career started there as a broadcaster for the Chicago Cubs. Let's take a listen. Now, it's hard to make a younger generation in this space age comprehend the hole that radio had on the American people.
Nothing has ever been known that quite matched it for impact and for the grip that it had on the people. Even that great movie colossus, Hollywood, with the motion pictures that were family entertainments for so many years. How do you explain to young people today that radio was so fascinating? That the great motion picture theaters of the day used to have to advertise that you could come to the movies and not miss Amos and Andy because they'd interrupt the show. The lights would go up and the screen would go dark and a man would come out and turn on the knob of a radio set sitting on the stage and for 30 minutes you'd sit and listen to a radio show and then the movie would start in again. The miracle of sounds of the outside world, the magic world of entertainment with an infinite variety was brought into the living rooms of even the most remote cabins. But more than radio was responsible for this. There was something else that the theater couldn't match even though it's tried down through the centuries. Good theater requires stimulating the imagination of the people. And this with drama, with music, with words, radio had to produce everything, the image from the mind of the audience. The voices and the sounds became images in the mind.
There was no way to recreate the pictures. For example, you could not on television or in movies make a funny week after week running gag out of Jack Benny descending into his money vault and have it be a belly laugh every time. But it was. The creaking doors, the sound of the rattling chains, the hollow footsteps descending deeper and deeper into the dungeons and finally that last creaking door opening and that little quavering voice saying to Jack, Hello Mr. Benny, how is President McKinley doing? But even though radio became a full grown giant in those depression days, it had a lusty pioneering spirit. Even those of us who were beginners were allowed to be innovative and experimental and many things went on the air without the benefit of a production meeting and interoffice memos. My own beginning was an example. I walked into a station for the first time I'd ever been in one. I'd knocked on a lot of doors.
I don't know how many I'd been turned away from trying to get a job. All I wanted to do was say I'll do anything in the station because I wanted to be a sports announcer someday. And finally it came, this station's turn, and old Peter MacArthur, one of nature's most unforgettable gentleman, sat there behind his desk and said, Where have you been? We've been announcing applicants for auditions and we've just had an audition and hired an announcer yesterday. This was too much for me after all the frustration and I said, How the hell does a fella ever get to be a sports announcer if he never gets inside a station?
And down the hall to the elevator, which fortunately was in the basement, and before I could get up to the floor where I was, Pete, handicapped by arthritis, coming down the hall in his canes, screaming at me to wait. And he said to me, What did you say about sports? And I told him and he said, Do you know anything about football?
And I said, I've played it for eight years. Pete said, Come with me. And we went into a studio. He stood me in front of a microphone.
He says, I'm going away. You won't be able to see me, but I'll hear you. When that little red light goes on, you start broadcasting an imaginary football game and make me see it. Well, one of the smartest things I did, there was a game the year before that we'd won in the last 20 seconds with a 65 yard touchdown.
So I knew enough names of the two teams that I wouldn't have to fish for names. So I stood in front and when the light went on, I figured we'd better start in the middle of the fourth quarter because I wasn't about to get caught from the kickoff on. And I started with a chill wind coming in through the end of the stadium and the long blue shadows settling over the field. And there we were in battle down there and trailing by six points. And I took us all the way up, finally from our own 35 yard line in this 20 second dash for the touchdown. And they crossed the goal line and I grabbed the microphone and said, That's all. And Pete came in and in those depression days, said the golden words. Be here Saturday.
We'll give you five dollars in bus fare. You're broadcasting the Iowa Minnesota game. It was only much later that I learned that Ed Reimers was the fellow they'd hired the day before. And when I read the formal audition that he had taken, I blessed myself for being a day late because I never could have passed it.
Ed would have had the job. Don't worry. Well, you know, we learned I learned the importance of commercials because later on, when the football season was over, I was on the staff. And one program that I came to and instructions were kind of sketchy in those days. You were sort of on your own was to go to a remote pickup from a mortuary in Davenport, where we would pick up some beautiful organ music for a half hour.
I read all this, but nobody told me much about it. And the organ music was beautiful. And I decided that it just wouldn't be aesthetic to mention an undertaking parlor in connection with this beautiful music. So I didn't.
I found out the next morning how important it is to mention the name of the mortuary. It was providing 30 minutes of free entertainment to the station radio wasn't in the news business. But all the network stations were on a on a telegraph wire. Our engineers could all with the ticker dot and dash Morse code talk to each other. And one night while I was sitting on duty late at night, all alone in the announcer's booth every half hour interrupting the orchestras that were coming from NBC and giving the call letters and all. One of the engineers came in with a scrawled message.
Just been talking with the ticker to KFI in Los Angeles. And I interrupted the network orchestra to say that there was a giant earthquake in Los Angeles in February of 1933. Gave whatever they information they got and they kept coming in with the bulletins. We were supposed to go off the air 12 o'clock at two o'clock in the morning. We were still giving bulletins by that time. Everybody that worked for WHO, they all you found out, listen to the station were in there. They were on the telephones. Everybody in Iowa with a relative in California. And that was everybody in Iowa was calling and wanting to know what had happened to theirs.
And about two o'clock in the morning with a perfect finish, you couldn't have written yourself. The last message came from KFI that said, we're getting out of this building. We think it's going next. Well, that was a news broadcast. But the swift moving world of radio, WOC, WHO, became WHO, as you've been told, 50,000 watt clear channel. And I found myself sponsored for a twice daily sports summary.
And I might say, period. Because we had a stock ticker of that old fashioned kind with a tape that spelled out the scores of baseball or basketball or football or whatever was going on. But from there on, it was just up to me as to what I was going to say to fill those two 15 minute periods. So I used to sneak out on the street and buy the early edition of the Register and Tribune, the rival organization, read the sports section and go in and head live 15 minutes of sports news.
All of us had the right to express ourselves and the freedom times extended to airtime. Now, my brother had just gotten out of college and he came out to visit me. He was jobless, as was everyone in those days. He was sitting in a studio waiting for me to finish where once we would then go to one of the more famous Des Moines institutions known as Moonlight Inn. It was a Friday night and the schedule said I was to fill it with records.
There was nothing coming from the network. In those days, you went in and picked out your own records. So we went in and we picked out all the college songs we could find because the next day I'd be broadcasting a football game from Iowa City. And then we went on and I decided to interrupt the records every once in a while and predict how the games were going to turn out on the following day. And I noticed he was sitting across the desk waiting and he was shaking his head no on some of my predictions. So I turned on the microphone that was in front of him and I said, My brother's here in the studio and he doesn't agree with what I'm saying.
Who do you think is going to win that game? And we argued and we played music. Arguing came easy. We'd been doing it for years. We did it. And the funny thing is we were next day we were in Iowa City at the game. And pretty soon this became a regular feature of our debating how the games were going to come out and coming on Saturday at night with the scores of the games and giving our percentage and how we'd done and which one was the winner and picking the most victors. He went on from there to become an announcer and as you've heard a program director and finally senior vice president of McCann Erickson.
I went on earning an honest living. And you've been listening to Ronald Reagan tell one heck of a story about how things used to be that story of his audition and how he got his first gig. Well, that's just a beauty when we come back more of Ronald Reagan and his 50th anniversary celebration in 1974 of the great powerhouse I heart station WHO here on our American story. Okay, round two, name something that's not boring laundry book club computer solitaire. Sorry, we were looking for Chumba casino.
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Let's return to Ronald Reagan. You know, I have to tell you, I may have even done the first instant replay. It's wonderful to be here for this occasion, but to have it also coincide with the Drake relays, that great track classic of such national importance. I broadcast them. I broadcast them when it was snowing, and I broadcast them when it was steaming heat. But I remember one day we did a broadcast and again it was pioneering. We shared the pin relays with NBC.
Bill Stern was at Penn and I was here, and we had warrior phones. We could talk to each other and the audience could hear all of it. And then he'd broadcast an event and asked me what was coming up in Iowa, and I'd tell him what was coming out up out here. But all day long I kept telling him, Bill, you've got to get it back out here for the quarter mile, because we got the greatest quarter mile stars in the United States. We're bound to break a national, if not a world record today, so get it back here for that. So he got it to me in plenty of time, just in time for the public relations man of Drake University to bring in the president of Drake University to give a speech of welcome to our radio audience.
And he did. And I sat there and I watched the quarter mile event go by. And when he left the studio, I didn't have the nerve to tell our radio audience that they'd missed the quarter mile event. I knew it had to take about 48 seconds, so I just looked at my watch and I said, well, we're just in time for the quarter mile. And with an empty track in front of me and a dead silent crowd, I broadcast for 48 seconds, brought them down the stretch one, two, three, the way they came in. And if any listeners noticed a lack of background cheers, I covered that by describing the crowd as awestruck.
Of course, I wasn't always that successful with things like that. We did do baseball and we did it recreating it from telegraphic reports. There was no monopoly then. There were a half a dozen other fellows broadcast in the same game from the ballpark. And you had to try to keep up with them so the audience wouldn't tune you out and get one of those fellows if you were too far behind the pace of the game. So when Curly Waddell, God rest his soul, was sitting on the other side of the glass, through the headphones would get that dot and dash, he'd start typing and I'd start talking. And the thing would come through just in time. I'd say the pitcher comes out of the windup, here comes the pitch, and he'd hand me a piece of paper. Now, you couldn't read it.
You couldn't just suddenly scream S1C and sell a lot of Wheaties. So you'd say, and it's a strike call, breaking over the outside corner to a pitcher and so forth and so on. Well, one day it was in the ninth inning, the Cubs and the Cards, both contending for the pennant, nothing and nothing. And I saw Curly start to type and I had Dizzy Dean in the mound and I said, Diz comes out of the windup. Here comes the pitch.
Curly was shaking his head no, but I thought he just didn't like something. And I took the paper and it says the wire's gone dead. I had a pitch on the way to the plate. There was only one thing you can do that doesn't get in the score book. I had him foul it off. And I looked at Curly and Curly looked at me and I just couldn't say to that audience in the ninth inning, we've lost our service.
We're going to give you a brief interlude of transcribed music. So I said, Diz Dean, I slowed him down a little. I had him use the rosin bag a lot and I had him shake off signs. The length they wind up, finally let go with another pitch and he fouled that one off to the right. And then he fouled one off back of the stands. And then he fouled one off back of third base and I described the fight between the two kids trying to get the ball. Then he fouled one off that just missed a home run by a foot. Now I'm beginning to sweat because I am beginning to set a world record for a man staying at bat. And that is going to get in the news. Till finally in the nick of time Curly sat up, started typing, and I started another ball on the way to the plate, grabbed the wire and it said, Jurgis popped out on the first ball pitched.
But you know, H.R. Gross had a little occasion when he overdid the informality of WHO. He came in with the evening news and it was my turn to put him on. He sat opposite me at the desk and I told him that there was a change of plans. We had a commercial coming on from the tropical room of the Hotel Fort Des Moines and he'd have to get off early.
He had a lot of news and he didn't want to get off early. I finally gave him the signal one minute and he kept shaking his head and reading news. And I gave him a half a minute and he kept on reading news. Finally I just, when he paused for breath, pushed the button and said, that's the news for this evening.
We take you now to the tropical room of the Hotel Fort Des Moines. Pushed the button. But when I pushed that button, not only did the music come through from the tropical room, but I'd also re-turned on his mic. And his first move was to kick his chair across the room. And he then used some forthright language that I'm sure he's used with great success on some of his more stubborn do-nothing colleagues in the Congress. But the theme music was underwriting this. And the local police journeyed to the tropical room of the Hotel Fort Des Moines and said, you've got some drunk in here that's... Said, you better shut him up or we're closing the room.
But H.R. Gross and WHO kept on pioneering. This station had its own accredited war correspondence in World War II in the Pacific and the European theaters. That great family of listeners here in the Middle West heard it firsthand, broadcast descriptions of the Battle of the Bulge and the signing of the surrender on the deck of the USS Missouri in Tokyo Bay.
And always, with the new and the different, there was an emphasis on service. During the war, WHO sold more than $6 million in war bonds to 25,000 investors in 46 states. There was a clothing drive conducted for the destitute in the war zones and the news bureau of WHO acted as a clearinghouse in the names of the needy foreign families. More than a quarter of a million parcels were sent to Europe.
Radicals, communists in Greece attempting to sabotage this program resorted to burning down the post offices. But the people of Greece, in gratitude for the neighborliness of the people of the Midwest of America, named their streets, some of their streets, WHO and Des Moines and even Iowa. I've been reminiscing about a half a decade of the half a century that we're celebrating here today. Now, perhaps in these troubled times, I've touched upon something else and I hope so a little more. That freedom to pioneer that we enjoyed as employees of WHO was in keeping with the spirit of those times. We didn't, in the midst of the great worldwide depression that had toppled governments and changed national boundaries all over the world, sit down and give up. There were doomcriers abroad in the land who said that we'd come to the end of an era and that a way of life was ending. And yet here was a brand new industry that had been born literally in that depression.
People very shortly were traveling with radio in their automobiles, not just in their homes, and soon radio was in our pockets. And the key to all this was freedom. Government we recognized and respected as a referee with certain power to restrain. But that restraint was to restrain the players in the game to keep them from harming each other. And I submit that that is government's primary responsibility still, that mainly and no other. We opened the West without an area redevelopment plan.
We rebuilt Chicago and San Francisco after the fires without urban renewal. Now it's 40 years later. It's time right now for some other voices. The voice of the Middle West and our voices, to be precise, to be raised in behalf of the time tested principles of the past. Voices that will rekindle the great ideals, the principles which have set this nation apart and made it unique among all the social structures that man has created so far in his long climb from the swamp to the stars. A special thanks to Paul Menzel for sending us this audio and the great folks at NewsRadio 1040 WHO for carrying this show and carrying it when very few stations in this country did. And my goodness, we hear everything we need to know about why Ronald Reagan was such a great communicator and so much of it had to do with that radio career.
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