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or wherever you get your podcasts. Up next, a story about an American product. That was released not so long ago. One you might be listening to this show on right now.
Well, this product, it changed the world. It changed everything. Let's take a listen. Um On January 9th, 2007, Apple co-founder Steve Jobs. Already a legendary pitch man, Put on what many considered the best business presentation in corporate history.
Here's technology commentator Charlie Brown. Steve Jobs was a master at teasing new technology to people and everyone turned up to Macworld thinking they were seeing a new iPod or a new Mac. He was showing them something vastly different, something new and something that was going to change the world and he did it like the master that he was. This is a day I've been looking forward to for two and a half years. At the Mac World Conference in San Francisco, Jobs built up the narrative before he even mentioned a new product.
Every once in a while, a revolutionary product comes along. that changes everything. We introduced the Macintosh. It didn't just change Apple. It changed the whole computer industry.
In two thousand and one. We introduced the first iPod. And It didn't just change the way we all listen to music. It changed the entire music industry.
Well Today We're introducing Three. revolutionary products of this class. Jobs was famous for adding one more thing at the end of his keynotes. In his 2007 iPhone presentation, He put the twist. at the beginning.
The following excerpt is the most viewed and maybe the most memorable part of the iPhone presentation. The first one. Is a widescreen iPod with touch controls. The second. is a revolutionary mobile thing.
And the third. is a breakthrough internet communications device.
So Three things. An iPod. A phone. and an internet communicator. An iPod.
A phone. Are you getting it? These are not the same. Three separate devices. This is one device.
And we are calling it iPhone. Today, Apple is going to reinvent the phone. Every great story has a villain or a conflict in need of a resolution. In the 2007 iPhone keynote, Jobs showed several competing smartphones and pointed out their weaknesses, and then showed how the iPhone solved all their issues.
Now Here's four smartphones, right? The Motorola Q, the Blackberry. Palm Treo. and OK E62, the usual suspects. And The problem with them is really sort of in the bottom 40 there.
They all have these keyboards that are there whether you need them or not to be there. And they all have these control buttons that are fixed in plastic and are the same for every application.
Well, every application wants a slightly different user interface, a slightly optimized set of buttons just for it. And what happens if you think of a great idea six months from now? You can't run around and add a button to these things, they're already shipped.
Well, how do you solve this? Hmm. It turns out we have solved it. We solved it in computers 20 years ago. We solved it with a bitmap screen.
that can display anything we want, put any user interface up. and a pointing device. We solved it with the mouse. Right? We solve this problem.
So how are we going to take this to a mobile device? But what we're going to do is get rid of all these buttons. and just make a giant screen. A giant screen.
Now How are we going to communicate this? We don't want to carry around a mouse, right?
So, what are we going to do? Oh, a stylus, right? We're going to use a stylus. No. Yeah.
Who wants a stylus? You have to get them and put them away and you lose them, yuck. Nobody wants a stylus, so let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with.
We're born with 10 of them. We're going to use our fingers. It's easy to forget how funny jobs could be on stage. His iPhone launch presentation elicited a laugh from the audience fifty-one times. Here's one of those times during the iPhone Maps pitch.
Starbucks.
So I'm going to search for Starbucks and sure enough There's all the Starbucks.
Now I can get a list of Starbucks here.
So I can pick that one if I want. And I can even go look at that Starbucks. And there it is, and let's give him a call. Good morning. Ms.
Stop I don't know how can I help you? Yes, I'd like to order 4,000 lattes to go, please. No, just kidding. Wrong number. Thank you.
Bye-bye.
Okay. Today we look back and it all looks so easy. But the launch of one of the best-selling products of all time was expected by many to go disastrously wrong and take Apple's fortunes along with it. Here's iPhone co-creator Andy Gregnon. Every single time he touched the screen, we're waiting for the music to stop playing.
We're waiting for the browser to just. I mean, there's all sorts of things that we knew were. Could happen. I've got playlists here. I can go into my playlists.
I've got artists. I've got songs. The stress level is through the roof. You've never seen behind stage a more angsty, miserable group of people. Jobs team is stressed for good reason.
Up until this point, the iPhone had never made it without a glitch through all the trial tests and practice presentations. We had a very careful path. It was called the Golden Path that Steve had to follow. He had to do exactly these things in exactly this order. And if he didn't, It could crash.
What the audience didn't know. Was to avoid these crashes, there are several iPhones in Jobs' Lectern, with Jobs discreetly switching between them. It would take a magician to figure out how he did it. Here's magician Pendalet. He was doing switches.
He would switch one iPhone for the other so he could show off different apps when they actually couldn't change. But even with the multiple hidden iPhones, Andy Grignot and his team of engineers who watched backstage expected the worst. Grignon came prepared. Especially for that grand finale crank call to Starbucks. I could play with this for a long time.
I just anticipated all this going wrong.
So, on my drive, I brought with me a bottle of scotch. And what we decided to do is every one of us who was responsible for a certain part of the demo, whether it was playing some music, showing the maps, whoever was responsible for that part would take a shot. Problem was, I'd been involved for all of them. By the time Steve does the big finale, I'm completely wasted. He's got at this point maps going, there's paused music, all the software is lit up on this phone.
So I'm the search for Starbucks, and sure enough, There's all the Starbucks. Things could go just absolutely sideways. And I can even go look at that Starbucks. And there it is, and let's give him a call. Maybe the whole thing was just going to just go black and then restart.
We didn't know. It was the first time any of us as a group saw just a perfect. I mean we'd never seen the whole thing go off without a hitch. Five months after Steve Jobs' presentation, as customers waited in line for days, The iPhone hit the shelves in the United States. The device is still Apple's most important product in their arsenal of cultural and technological must-have items.
Today's app economy is bigger than Hollywood, and WhatsApp, Snapchat, Uber, Tinder, and more are essential parts of modern culture, collectively used by hundreds of millions of people every day. But before the iPhone None of that existed. And great work as always, and thanks to the folks at Hillsdale College, who, by the way, teach things like the fact that intellectual property rights.
Well, they're in the Constitution and they're in Article I, and this innovation is not possible. Without that. And what free enterprise does for the world and for human progress. By the way, that clapping you kept hearing, that was not your typical corporate meeting and corporate launch, was it, folks? On this day in history in 2007, the iPhone is launched.
and change the world. This is Our American Stories. Are you looking for entertainment that lifts you up? Then check out Up Faith and Family, the leading streaming service for inspiring, hope-filled shows and movies. This season streams soul-stirring favorites like Southern Gospel, plus four full seasons of Jesus Calling, and the uplifting new faith series These Stones.
Or settle in with 19 seasons of the beloved family series Heartland, a family favorite ranch drama fans can't get enough of. It's commercial free. Stream anywhere. Get a free trial today. Go to upfaithandfamily.com slash iHeart.
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Mm-hmm.
