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of the Adolph Koors Foundation. Robbie brings us the story. Here's Pete. Uh Well, um Yeah. Kind of funny story.
I was talking to my uncle about reading the Bible, and he said, I've read the Bible. I said, well, I think I've read it. Cover to cover maybe 13 times.
Well, you didn't get it the first time? Pete Corr's commitment to reading the Bible has meant a lot to his daughter Carrie. He's done that as long as I can remember, every morning. Mm-hmm. But it was more importantly the consistency of mass every week.
It didn't matter where we were, what trip we were on, we could be in the middle of Texas are in the middle of Italy, we were always going to go to Mass. There were no questions asked, and we all did it. But we joke that You know, he allowed my mom to be in church and be present. Because he was at the jungle gym. For us to climb all over in our younger years.
They were so bad in church. Oh. I'd haul them out, I'd pinch them, I'd. And my mom could sit there and be present. for church, right?
So he did he did the heavy lifting. I was the master's sergeant at arms. Yeah. I mean This is a funny story. Father's Day.
I go to church. And I think the hymn was Let There Be Peace on Earth. And let it begin with Me? And they would say, let there be peace on earth, let it be belonged with you. They would be driving home and they're fighting.
And I got home and I was so angry. They had given me a Father's Day card. I hadn't opened it and I just ripped it up. said, okay, I'm done. I'm going upstairs.
And the kids' eyes got big as saucers. They put a $5 bill in that card at the I ripped it in half. But they survived me and I survived them. but sometimes just barely. One trip to Rome to see the holy sites.
wasn't quite so holy. Marilyn and I would have a run and we'd we'd have two rooms and we'd One room with three kids, another room with three kids, and we had to be careful that we line them up properly. And we get a call from the front desk that there's this terrible racket going on.
So I go down to the to the room and Peter was it Peter and Ashley or was Peter and you? Dad, that was before we went to the Vatican and we were dressed in our finest and we were at breakfast and the couple next to us said they thought there was domestic violence. Domestic violence going on. In the room next to them. And it was.
These guys were like little angels for breakfast, you know, and the night before. Peter had hung, was it your Ashley's teddy bear by the Ceiling fan. And Ashley had poured water on his bed. And they were screaming. Yeah.
And And then it's like just as pious as they could be for breakfast. Oh, what a beautiful family. You guys. Being one of six was. The most important piece of my upbringing because I couldn't, we had to share our time with our parents, with our siblings.
It gave us the opportunity to have multiple friends just within our nuclear family. And Because there were so many of us, resources were spread. And the lower you were down the pecking order, the fewer. You know, the more hand-me-downs you had, but you also had built-in babysitters.
So there were pros and cons to both sides of it. From an education perspective, Our parents always valued education and Catholic education, but was always based within our community, so community was so important to us. Faith was first, our family was second. Maybe a close tie would be a better way to say that, but. Everything we did was centered around that.
With the knowledge that the more we learn, the better off we're going to be. Our parents did everything they possibly could to help us advance in our education and to be successful. in life. But also teaching us that we wouldn't be handed anything, that we had to work for it. Yeah.
I wanted them to know that I would take care of them through their education, but when they graduated, they were on their own. But I said, look, you graduate, you get six months. You can take it any time. you can be at home. You can take it right after college while you're looking for a job.
Or, if sometime in life you're having challenges and you need a place to go hang out, you get six months. But that's it. Yeah you're going to have your own life. It's important to us that Queers. Given them the values to be successful and to lead good lives and be contributing members of society.
I've got my life. Marilyn and I have our life. They have to have their life. We're not going to be around forever anyway. We've kept that.
One minor exception, but that's been a pretty good way to raise them. Uh You know, I think the other fun story with this is there was a point when my parents had us in six different time zones. and seven different tuitions. because my mom was also earning her PhD. Mm-hmm.
And that's how much Our family valued education. We may have been all over the country. And my dad was supporting all of us. through that. Um So we had 10 children.
I mean, we had six children in 10 years, and And so a lot of them were going to school either either the paying Catholic school tuition or they were going to universities.
So it got to be pretty interesting to keep track of everybody. I had to borrow money at the tax time to pay my taxes. You get over the hump. He just upgraded to an Apple Watch. It used to be a Timex watch until funny.
I've had a Casio or a Timex forever. This helps me keep my appointments, but it's I'll never catch up with all the technology that's available now. Uh Another important lesson learned in the Koors household. was leadership. From my perspective, watching my dad as a CEO growing up.
It taught me And I think my siblings as well. The importance of relationships within a business. We would walk anywhere in the company, and I think your father and uncle were the same way.
So, you walk through the company, and everyone would say hi to them, and they knew everyone's names. They would stop and talk to all of the employees. I don't know how they got much work done, but they would stop to talk to all the employees because the relationships that they had built within the company and then even outside with distributorships and the distributors was so important to the success of the company, and it was really supporting them from the ground up and doing anything their employees needed.
So, that was a huge value to me. That I great takeaway. I used to say my business cards should have said Chief Cheerleader. rather than CEO because that's what I felt my major job was. And Uh still feel that way, actually.
It's one of my frustrations today. Obviously, I don't know 18,000 employees. and I don't know as many employees as I would like to know. Even even here in golden Because turnover and retirees and so forth. But I'll be in Golden and be walking down the street and somebody come up and say, Pete, how you doing?
I said, when did you retire? He said, oh, 37 years or 22 years ago or something. And some of these guys third generation working for the company. Yeah. They think of it as working for the family, not the company, but that's um Having that personal relationship is really is really, really important.
I think it's one of the things that we try to train our our management team. is to have that personal relationship.
Now, it can be dangerous too. I develop too close a personal relationship with a with one of our officers and Yeah. Ended up having to terminate him. And the CEO Leo Kiley. who came from Pepsi, Frito-Lay, and E.
He laughed, we were talking about this one time, relationships and He says, well, I had a VP that I had to fire. And uh He said, next Christmas I get a Christmas card from him, all right? Please I open it up and it says And inside, said, Merry Christmas. You wrecked my life.
So I mean, different people respond in different ways. And a special thanks to Robbie and Alex for the storytelling. And a special thanks to Pete Coors and to Carrie Tynan, his daughter. For the storytelling, and we can hear the joy of this father-daughter relationship. And we spend a lot of time talking about family, big or small.
the function and the importance of fathers and mothers and family.
Well, we love to emphasize that here on this show. I love what Pete said about his kids. They survived me, and I survived them barely. Great storytelling, the CORES family story, no different than families across this great country. Here on on our American stories.
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Non-stop action, the bed is rocking and the crowd lit. Chants echo, drum beat, everybody showing that school pride. Game like this? Yeah, it calls for an ice-cold Coca-Cola. Ah, crisp and refreshing.
That's a game changer right there. Mmm, yeah. That taste always hits the right note, just like the band at halftime. And just like that, we're back at it. Passionate fans, smooth colors everywhere, and an ice cold Coca-Cola.
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