This is an iHeart Podcast. Hey, it's Bobby from the Bobby Bone Show. I had an incredible time at this year's iHeartRadio Music Festival and even got the chance to hang out with Diplo and Bailey Zimmerman while I was there. How did Ashes come together, Diplo? I pulled up real quick.
He was about to leave on tour. You're about to jump in your tour bus, and we had like three hours. It was really cool. He literally just like randomly showed up to my house. I'm like, oh, hey, Diplo, what are you doing?
He's like, I have a song that I want to show you. And I was like, okay. You can listen to the full episode out now wherever you get your podcast. And big shout out to my friends at Hyundai for making this possible. At a blast, cruising around the festival weekend in the all-new Palisade Hybrid.
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of the fourth quarter. Then in week 11, Jaden Daniels and the Commanders! Face Tua and the Dolphins in Madrid. Snooze off, game on. It's Sunday morning football.
continues November 9th at 9.30 Eastern only on NFL Network. This is Matt Rogers and Bowen Yang from Lost Culturists with Matt Rogers and Bowen Yang. JBL Tor Pro 3 earbuds are for those who don't conform to the standard. Yeah, I mean, if you want to get into some touchscreen technology, how about the smart charging case, clear sound? These are not standard things.
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Our AmericanStories.com. Today we're going to bring to light the Halloween stories that have been hiding in the dark. Answering the question, why do we participate in these strange celebrations every Halloween season? Here to tell the story are two of the foremost authorities on Halloween, Leslie Bannatyne. And Lisa Morton.
Leslie is the author of Halloween, an American Holiday, and American History. Lisa is the author of Trick-R-Treat. A history of Halloween. Here's Leslie and Lisa. with the story of Halloween.
I'm Leslie Vannatyne. I've been looking at, researching, and writing about Halloween for over 35 years now, and it's still interesting to me. And so I guess if you wanted to start the story of Halloween, you could go back to Samhain, which was A time of year in northwestern Europe, that's Ireland, Scotland, Wales, Brittany. It means summer's end, Sowen means summer's end. And it was time of year around November 1st where Tribes would move their livestock back to winter quarters to keep them safe, and they would gather together.
It was kind of a little bit like our Thanksgiving, in that people would come together, they'd play games, eat, drink, tell stories, and because it was a big community, kind of Day or festival, the dead were naturally part of it. And there was a belief that the other world was especially present at this time, at summer's end, because we were going into the dark and dangerous season. And it's always good to consult with the ancestors when you're going into something dangerous. Salhon, which by the way is spelled S-A-M-H-A-I-N. It looks like it should be pronounced Sam Hane, but it's not, it is Salhon, was a day that they did indeed celebrate on October 31st.
Their festivals started when the sun went down, so it began actually on the evening of October 31st and then spilled over into November 1st. And it was a night when they believed that the veil between the worlds was at its thinnest and that things could cross over and cause real mischief on that night. They believed in really malicious fairies called the She. And a lot of people have heard of the Banshi. That actually translates to a female fairy.
And these fairies were really nasty little things. We're not talking Disney tinker bell kind of things here. We're talking things that would come over and burn down their palaces. There's a famous story about that. There's another story about A hero who is sent out by the king on Sowhan Eve to place a cord around the foot of a corpse, which is something that no one else has been able to do.
And when he does this, the corpse comes to life and he lets it down and it takes it out to get a drink, it's thirsty, and it spits on people and kills them. I mean, this is an absolutely terrifying story.
So it definitely had a very macabre element, Sowhen did. And then when the Christians Missionaries came in and they were anxious to convert these Celts to their faith and they had a doctrine of not just trying to stamp out existing celebrations but of trying to co-opt them. And Pope Gregory the Third was one of the big people who was behind this doctrine of trying to co-opt these existing celebrations. And so they sent the missionaries in and they moved the date of their saints' celebration. Originally All Saints' Day was celebrated on May 13th.
which was an old Roman holiday associated with the dead. But they moved it to uh uh November first, and so it would begin on the the eve before. And they did that to try and co-opt Salon. And it was not entirely successful, interestingly enough.
So a few centuries after that, they added a second holiday, which is All Souls Day. And that actually happens on November 2nd. All Souls Day also served the purpose of letting everyone celebrate their deceased loved ones, not just saints.
So it had kind of a dual role there, and that became much more successful.
Now they were starting to convert the Celts and so forth. In all Saints Date Doesn't have a lot to do with Halloween, but it did give Halloween its name. For All Saints' Day is known in some countries as All Hallows. All Hallows means saint or holy one. And so All Hallows' Eve would be the eve.
Before All Hallows' Day, All Saints' Day.
So Halloween comes from All Saints' Day, the name Halloween, but Halloween gets its juju from All Souls' Day. And so here you have the same kind of thing going on as was going on with Samhain: the church recognizes there's a time every year to honor the dead. There's several times, but in the fall, as winter is approaching, All Souls' Day was instituted in about the 11th century. And people People have been visiting graveyards and remembering their loved ones and thinking of the dead. For the last thousand years on that day, and still do, of course, in many Catholic countries.
There's still visitations to the graveyards. It's an important holiday, and it's an important time to remember the dead.
So that comes along from Salhon through the church. and becomes very popular uh throughout medieval times.
So Doesn't have anything to do with modern Halloween, really. They're separate, but what does is the eve. Of all saints day. the night going into this holy Set of holidays, which is Halloween and like Mardi Grise to Lent. Halloween is to these really important church days.
It's the time to have a party, it's secular time. It's fun time. It's gather together, play games, eat, drink, tell stories before you go into the serious church holidays where you're going to spend a lot of time indoors. And praying. And you've been listening to Leslie Bannatyne and Lisa Morton.
Tell the story of Halloween. I love what they just described. Mardi Gras is to lent. As Halloween is to All Saints' Day and All Souls' Day. When we come back, more of the story of Halloween, how it came to be what it is today.
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And we continue with our American stories and the story of how Halloween. came to be. are two in-house experts, Leslie Bannatyne and Lisa Morton. Continue with the story.
So when the church theorized about purgatory, This was a place where souls went. to wait until they could either ascend to heaven or not. And when purgatory became an important concept in the church. It was critical for people to pray for their dead because if the harder they prayed, the more they prayed. The easier their loved ones would have to go into heaven.
So the church actually created this interactive relationship between the living and the dead. It became part of Halloween until this day.
So if you pray for the dead, you can help them to heaven. There was a custom of begging house to house that was associated with All Souls' Day, and in several of these. processions People could ask house to house for soul cakes. Give me. Give me a piece of bread or a soul cake, and I'll say a prayer for the one you have lost.
So there was this nice exchange. And it's also set a kind of precedent for house-to-house begging that we still see it Halloween today, only it's candies and there's no prayers for the dearly departed.
Now we have this thing coming in called All Hollows Eve, which eventually gets abbreviated into the name we know Halloween. And it was for the first few centuries, and we're talking now around probably the 13, 14, 1500s. It was a day that was somewhat similar to Sow and that was celebrated with feasting, with gatherings, with playing games. We know, for example, that bobbing for apples was around really early on. But we are also getting them keeping that more macabre element.
And one of the classic descriptions we have of an early Halloween celebration is a Robert Burns poem from 1785 called Halloween. And it talks about telling ghost stories and playing these fortune-telling games. At the time, young people were obsessed with learning who they would end up marrying.
So they would play these fortune-telling games on Halloween night that would tell them who they might end up marrying. And the games sometimes were very macabre. They might consist of calling on the devil.
Some of them were more innocent. For example, they would set nuts out in front of. A fireplace, and they would name each of the nuts for a specific person, and depending on which nut cracked first. would indicate who they would end up marrying. And in fact, that was so popular that in some parts of the British Isles it was called Nutcrack Night rather than even Halloween or All Saints' Eve or All Hollows' Eve.
Another thing that was interesting about all souls and all saints was that It was Catholic. And so In Ireland, no problem whatsoever. But when um Protestantism came in, Martin Luther. And in Scotland became Protestant and it In Protestantism, Ghosts are slights of Satan. And so in Scotland, you have this incredibly rich and scary superstition about witches because if there were beings out that you couldn't see at this time of year, they were not good.
In Scotland, in Calvinism, these were agents of the devil. and the agents of the devil that they fixed on. were witches. And so in Calvinist Scotland, you've got this incredible witchcraft lore.
Well, that stuck with Halloween to today. You know, that's where we first got the Halloween witch. The first. Halloween icon, maybe, is the ghost that you know, you're the spirit of someone. In your past, who's passed on, but the second is definitely the witch.
And that came from Calvinist Scotland. Yeah.
So with this Iconography of witchcraft? in its association with Halloween. It's a nighttime thing, right? Halloween is a nighttime holiday. You have to celebrate it mostly after dark.
And witchcraft is kind of Something that happens in the dark. And so nocturnal animals and creatures get associated with it just over time and throughout mythology and folklore.
So The images of the witch came down through the centuries and got more and more associated with cats and bats and moons and all sorts of things that you would find in the dark. That had a lot to do with just how people portrayed Halloween later in magazines when there were drawings of it. And even. Later than that, in the 1930s in America, when we had this explosion of postcards and they needed graphic images, and all of a sudden we grew up with the witch, the moon, the cat, the bat. being part of Halloween.
And there is a final thing that cements The place of witches in Halloween, which is much more recent, which a lot of people may not realize how important this was. There is a 1939 film that comes out called The Wizard of Oz, and Margaret Hamilton's portrayal of the wicked witch in that with the green skin and the huge black pointed hat and the black cloak and so forth. Really created our image of the witch as we have it now. Prior to that, if you look at vintage drawings of Halloween witches, they're often in red, and they are usually depicted as being elderly but not quite so cronish looking. Although there were also sexy young witches that were popular in the 1910s and 20s.
And of course the black cat and the cauldron are also Halloween icons that come along with the witch. And there's also a story by Edgar Allan Poe, which cements the. uh reputation of the black cat in regards to Halloween.
So at this point people might be wondering, well, how does that end up becoming associated with things like the pumpkin, which is kind of now our our king of Halloween icons. The pumpkin also comes to us from Ireland. Obviously they don't have pumpkins in Ireland. Pumpkins are a New World fruit. And they had turnips, though.
And the Irish loved to play pranks on Halloween. And when the Irish came to America in the mid nineteenth century, in the 1840s, because of famine, they brought a lot of these Halloween things with them, and one of the things they brought with them was pranks. And one of their favorite pranks was to take these turnips that grew in Ireland and carve a sort of spooky-looking face into them, and then put a candle inside of that. And they would set that out somewhere at night on Halloween night where an unwary traveler or an unwary homeowner might stumble across this thing. And you can imagine that if you're out late at night and you suddenly turn a corner and you see this glowing face, it would give you a bit of a start.
So they brought that with them to the New World. And of course, when they arrived here and found these. Gorgeous huge pumpkins. They were the perfect thing to replace the turnips. But there's another thing that's associated with the pumpkin that's really interesting, which is the legendary trickster story, where we get the name Jack O'Lantern.
Comes from a famous legend of Jack the Trickster. Jack was a blacksmith who had three times tricked the devil out of coming to claim his soul. But when Jack finally dies, it turns out that neither heaven nor hell wants anything to do with Jack. The devil agrees only to throw him a burning hell ember to light his way. And so Jack places this ember in this carved gourd and uses it to light his way as he eternally roams the earth.
And that's how the name Jack O'Lantern came about being associated with these carved pumpkins. In colonial America, Halloween was not a thing. Um there were Halloween the secular holiday. The eve of Volkollas was not anything that anyone would celebrate. We were Puritans.
We didn't even celebrate Christmas. This was not gonna happen. And we've been listening to Leslie Bannatyne and Lisa Morton tell the story of Halloween. And I'm learning things that I never knew about the jack-o'-lantern, for instance, or the pumpkin. Great storytelling.
More of it to come. Leslie Bannatyne. And Lisa Morton. Leslie is the author of Halloween, an American Holiday, and American History. Lisa is the author of Trick or Treat.
A history of Halloween. The story of Halloween, how it came to be here in America. Such a big. Big celebration day here. on our American stories.
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Week 10, Bajaun Robinson and the Falcons. Take on Daniel Jones and the Colts in Berlin. in the fourth quarter. Then in week 11, Jaden Daniels and the Commanders! Face Tua and the Dolphins in Madrid.
Snooze off, game on. It's Sunday morning football. continues November 9th at 9.30 Eastern only on NFL Network. Hear that? That's what it sounds like when you plant more trees than you harvest.
Work done by thousands of working forest professionals, like Adam, a district forest manager who works to protect our forests from fires. Keeping the forest fire resistant synonymous with keeping the forest healthy. And we do that through planting more than we harvest and mitigate those risks through active management. It's a long-term commitment. Visit WorkingForestsInitiative.com to learn more.
If you're waiting for your AI to turn into ROI, And wondering how long you have to wait? Maybe you need to do more than wait. Any business can use AI. IBM helps you use AI to check. Change how you do business.
Let's create smarter business. IBM. This is Jana Kramer from Windown with Jana Kramer. As summer fades and fall rolls in, I noticed the sun did a number yet again on my skin. I wanted a refresh and that led me to Ideal Image, America's number one med spa.
After a free consultation, I found out the clear and brilliant laser treatment was perfect for evening my skin tone and boosting collagen. It's gentle, non-invasive, and safe for all skin types. And it's gonna help me tackle that melasma I so badly want to get off my skin. I booked my appointment and can't wait to see the results. Refresh with September MedSpa offers, custom facials, skin tightening, and more.
Book your free consultation today and check out their fall specials at idealimage.com or call 1-800-BIDEAL. That's 1-800-BIDEA. ideal. And we continue here with our American stories and the story of Halloween as brought to us by Leslie Bennettyne and Lisa Morton, both prolific authors and experts on the subject of all things Halloween, its history. right up to modern day times.
Here's Leslie and Lisa to continue. with a story. As the colonies developed and as the new nation developed, different colonies had different religious bands. And so in Catholic colonies like Maryland, for example, yes, there was All Saints and All Souls Day, but that's not Halloween. It's all hallows and maim.
But it's a church holiday, and it had nothing to do with witches and ghosts and pumpkins and anything that we would recognize. Those are church holidays. The first was the Civil War. When so many people had lost so many family members, and in that war, more than. many, many, many other subsequent wars combined.
Everybody had lost somebody. And They didn't know if they were dead or alive. There were so many missing people in the Civil War. You know, where's my husband? Where's my brother?
Is he coming home? Where's my son? I can't find my son. and there was a huge interest. In the dead?
In spiritualism, And ghosts? All of this became really important to post-Civil War Victorians who were bereft.
So keep that in mind. We loved ghosts at that time. And then what put the nail in the coffin was printing became cheap. At that time, in the late 1800s, there were a million magazines. I exaggerate slightly.
There were a lot of ladies' magazines and newspapers, all of them looking for content. And when they discovered This ghostly Scottish, they thought. holiday that had to do with the spirit world and looking into the future. Say Just loved it. And so it was Victorian.
hostesses who started throwing the first Halloween-themed parties.
So Let's get together and play games while we look into the future. Let's decorate by bringing the outdoors inside. Let's get corn stalks and pumpkins and all sorts of rural things, things from the country that we love. And let's throw a party on this weird night that we've heard about this Halloween.
So these are all the things that we have coming over with the holiday. And you might think that maybe Trick-or-Treat, which is, I think, our greatest American addition to the holiday, stems directly from all of those things, but it actually does not. It comes from pranking, and it's a really strange history of how that comes about. The Irish who loved to play their pranks caught on a lot in the 19th century. And American kids loved playing pranks, of course.
And this spread throughout the entire country. And at first, it was quite innocent. The prank playing in America was things like the kids would go out to a farm and they would maybe overturn an outhouse or tip over a cow. Or one of their more elaborate pranks that they loved was to disassemble a gate and move it and reassemble it someplace like either the main street of the town or the top of a barn. And in fact, this one prank was so popular that Halloween was known as gate night in many areas.
And so tricks were really the first part of Halloween that we had in this country. And it was like every kid's right to go out. Under cover of darkness, and take the gates off of their neighbors' pigpens, or pile stones up in the middle of the street, or put molasses on the church bench. Or remove the church steps, or hang a rocking chair in the tree, or Any number of pranks, and everyone would say, okay, it's Halloween. It's okay.
It's just kids.
So it was all good fun at first, but then by the twentieth century, as America is becoming much more urbanized and more populated, these pranks move into the cities. And when they move into the cities, they become much less nice.
Now they are about. destroying things, about shattering glass bulbs and windows. They are about setting fires, tripping pedestrians. And by the 30s, they are causing millions of dollars of damage. And this is also during the Great Depression, when a lot of these cities don't even have the money to pay for all of the damage that's resulting from this vandalism.
And a lot of cities at this point considered dropping Halloween or trying to ban it. But fortunately, there were a few places where cooler heads prevailed and said, you know, maybe we can buy these kids off instead of trying to ban this holiday because that could backfire on us, which it would have. And so every Civic organization you can think of: PTAs, Kiwanas, Moose. Junior Chamber of Commerce. churches, hospitals, dance clubs, anything.
Through started to throw Halloween parties for kids. to keep them. inside where they could be seen.
So, Halloween was always an outside-in-the-dark event, and this was an effort to move Halloween indoors and actually to move it. More towards younger children to help younger children celebrate it. Let's just take a little bit of the danger out of this holiday. Keep the kids where we can see them. and team it down just a little bit.
And there was an enormous coast-to-coast effort to throw Halloween parties for kids by Civic Work. It's actually very generous, you know, to do this. To some extent, it worked. I mean, there were creative ideas. Police would drive around in their cruisers and in one city and hand out candy preemptively to children so that they wouldn't come Throwing cabbages at doors or ringing doorbells, just trying to tame the whole situation down.
Or radio programs sometimes would have call-in shows where if you were home at, say, 7:30 or 8 o'clock, and you called in, you could win a prize. That keeps the child or the teenager inside. where you can see them. And they got together and they actually put out little pamphlets in many of the cities that would tell homeowners how to do this.
So these um Little pamphlets would suggest that the homeowners get together. Again, we're still during the Great Depression. A lot of homeowners don't have money to spare for parties and so forth. But if enough of the houses got together in one street, they could put something together for the kids. And these were called house-to-house parties.
And the way they would work was the first house might give the kids a very simple costume. Probably just a sheet with two holes cut in it. The kids would get to be ghost. The next house would give the kids maybe a little spooky entertainment, like they'd have the basement, the lights shut off, a little thing where the kids would have to go through the basement.
Somebody might jump out and frighten them. This becomes kind of the very earliest version of our modern haunted attraction. And then the next house would give the kids a little treat.
Well this was very popular. Caught on very quickly. Everyone started holding parties for kids. By 1936, we get the first mention in a National American magazine of the phrase trick-or-treat, which actually probably came down from Canada. The first recorded uses we have of it are in Canada, although they are not always in relation to kids in an actual costume.
And you've been listening to Lisa Morton, author of Trick or Treat: A History of Halloween, and Leslie Pratt Bannatyne, author of Halloween: an American Holiday. in American History. By the way, both of those books are available on Amazon.com. or the usual suspects. By all means, pick them up, read them.
great holiday material great holiday reading material when we come back More of Leslie and Lisa. on the story of Halloween. Tired of spills and stains on your sofa? Washable Sofas.com has your back. featuring the Anibay collection, the only designer sofa that's machine washable inside and out, where designer quality meets budget-friendly prices.
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Week 10, Bajon Robinson and the Falcons. Take on Daniel Jones and the Colts in Berlin. in the fourth quarter. Then in week 11, Jaden Daniels and the Commanders! Face Tua and the Dolphins in Madrid.
Snooze off, game on. It's Sunday morning football. continues November 9th at 9.30 Eastern only on NFL Network. Hear that? That's what it sounds like when you plant more trees than you harvest.
Work done by thousands of working forest professionals like Adam, a district forest manager who works to protect our forests from fires. Keeping the forest fire resistant synonymous with keeping a forest healthy. And we do that through planting more than we harvest and mitigate those risks through active management. It's a long-term commitment. Visit WorkingForestsInitiative.com to learn more.
If you're waiting for your AI to turn into ROI, And wondering how long you have to wait? Maybe you need to do more than wait. Any business can use AI. IBM helps you use AI to check. Change how you do business.
Let's create smarter business. IBM. This is Jana Kramer from Wind Down with Jana Kramer. As summer fades and fall rolls in, I noticed the sun did a number yet again on my skin. I wanted a refresh and that led me to Ideal Image, America's number one med spa.
After a free consultation, I found out the clear and brilliant laser treatment was perfect for evening my skin tone and boosting collagen. It's gentle, non-invasive, and safe for all skin types. And it's gonna help me tackle that melasma I so badly want to get off my skin. I booked my appointment and can't wait to see the results. Refresh with September MedSpa offers, custom facials, skin tightening, and more.
Book your free consultation today and check out their fall specials at idealimage.com or call 1-800-BIDEAL. That's 1-800-BIDEA. ideal. And we continue with our American stories and the story of Halloween and how it came to be. Leslie Bannatyne and Lisa Morton.
Continue with the storytelling.
Now, here's the thing: like, how did trick-or-treat happen from all of these parties, from all these mischief and tricks, and the town fathers and mothers trying to tamp it down? That never entirely worked. What really worked was involving each individual homeowner.
So There were kids out on the street accosting people for money. or food or treats. Um And a costing, like hitting him on the back with a sock full of flour. Or, you know, and asking them for something.
So the thinking was: okay, so if this, if that's what they want, if they're out, custom people Banging on doors, demanding things, and we're in our houses saying, go away, go away. Why not have something for them? Be ready. Have candy, have treats, bake some brownies, make cookies, popcorn balls. When they come to your door, open it up, offer it.
And that In fact, was what worked. But people had to be taught to do this.
So the whole ritual, kids in a costume, going to a house, saying trick-or-treat, being rewarded with a little sweet, that is in place by about 1936. And it takes a few more years for it to become really widespread across the country. And then it gets put on hold during World War II because sugar was rationed and it was very hard to get into the spirit of Halloween and get treats and so forth. But then at the end of the war, it comes back with a vengeance because we now also have something called television that's coming in. And trick-or-treat was spread in part through early sitcoms.
You can, for example, go look at a, I think it's 1950 episode of the Adventures of Ozzie and Harriet. And you can see a really early, kind of strange-looking form of trick-or-treat. The kids are standing at the door in the afternoon and their costumes are not quite finished, but it definitely paved. The way for this whole institution of trick-or-treat. Also, the candy companies come in now because mom sitting at home does not want to bake all day.
She doesn't want to spend her day making popcorn balls or candied apples or donuts to give to these kids. It's much easier to just go out and buy a bag of pre-made candies and to pass those out. There was a cartoon that was incredibly popular called Trick-or-Treat. It was a Donald Duck cartoon where Huey Dewey and Louie are, you know, sending off small explosives. And it kind of taught.
What you're supposed to do with kids who are pulling tricks is to offer them candy. This is what we do. And that cartoon was shown in movie theaters for. For a long time, and thousands and thousands and thousands of people saw it. And so we kind of started to get the picture: this is how you take care of tricks, and it's fun for kids, and it's actually fun for the homeowner who doesn't have to like put up with his doorbell ringing.
You know, every 30 seconds on Halloween night, or worry that if he doesn't open the door to kids, they'll remove his fence posts or steps by morning. Uh-uh. The bones! Mm. When Hi yo, good.
Good, good, good. Ah! For you? I knew? I knew.
Can't do what you got on.
Now here's your.
So By 1964, it was almost un-American not to turn your porch light on at Halloween.
So we now have this combination of these sitcoms and these candy companies and costume companies also come in and make it much easier. Again, mom doesn't have to sew now. She can just go out to the store, buy a costume. The kids can buy their favorite character because now the costume companies are merchandising cartoon characters, historical characters, things like that. And Trick-or-Treat becomes a real institution for about the next twenty years.
And then a couple of things happen to change Trick-or-treating. In the early 60s, there is a woman named Helen File, who Gives ads. She gets tired of older kids coming to her house on trick-or-treat, and she gives them ant buttons. And she is doing this just because she doesn't like these older kids trick-or-treating, but it becomes.
Sort of transmogrified into the story of the anonymous psycho who was spiking. Apples with razor blades. And then in the early seventies, that gets added to again. with the story of Ronald O'Brien, who is a young boy who is poisoned by his own father. Who is in for an insurance scheme and puts arsenic in his children's pixie sticks.
And even though it was proven pretty quickly that this was the father doing this, it again becomes a notion that there are anonymous psychos out there who are tampering with your kids' treats on Halloween. And it really knocks haw uh trick-or-treating back. Even though a lot of hospitals are now stepping up and saying things like, We'll x-ray your kids' candy on Halloween night, it does set. the whole idea of Halloween night being just for kids. Back pretty severely, and that kind of gets a final blow.
In 1978, when one movie changes a holiday, which is something that I don't know has happened with any other holiday, John Carpenter releases Halloween. And now we have, for the first time, a look at Halloween as something that is absolutely terrifying. and very adult. And it kind of cements that transformation of the holiday from something that is celebrated mainly by kids to something that is much more a sort of celebration of fear for adults. And that continues throughout the 70s with counterculture groups claiming the holiday.
And also into the 80s, when beer companies come along and realize that there is a lot of money to be made off of. Uh Halloween. The Coors company was looking for a holiday that they could turn into their version of the Super Bowl. And their first attempt at marketing beer to Halloween did not work. It was something that a few people may remember a Silver Bullet campaign.
But then in about 1986, they got smart enough to hire Elvira. And as soon as they hired Elvira and put standees of her in markets throughout the country. Halloween became a beer holiday. It was huge and it was one of the things, again, that morphed this from being something for kids into something much more adult-oriented. Beer sales were huge after they hired Elvira.
She was the magic marketing tip there. Using her and her image and so forth allowed them to take over Super Bowl and St. Patrick's Day, which was another one that had huge beer sales. And no one had thought of selling alcohol on Halloween before that. It was genius on the part of the Corps' marketing people.
Anywhere there is an interest in American youth culture. We've been able to export Halloween goods to them so that they can celebrate it. It started slowly, quite a while ago, with things like Guinness. Who would Market. Halloween parties.
Two bars that served Guinness. And so they'd send out the decorations with the extra Guinness. And, you know, here's a hollow, it's kind of like what happened with Cinco de Mayo here more recently. It was like, here's the Guinness, here's the stuff you put up in the bar, let's celebrate Halloween wherever we sell Guinness. It's, you know, claiming the Irish holiday.
The other thing that has spread it around the world is retailing in things like McDonald's, putting out these Halloween themed meals all over the world, and our sitcoms come back into play again. Everybody loves something like The Simpsons. The Simpsons is the most successful syndicated show in history. And of course The Simpsons does the Treehouse of Horror every year. Those things were seen all over the world and people started to get interested and they would pick up from there and begin to celebrate Halloween.
And that kind of brings us up to where we are at now, a global celebration that really started as a strictly American holiday that was descended from ancient Celtic tribes. And great job as always on the production by Greg Hengler, and a special thanks. To Leslie Bannatyne and Lisa Morton. Again, their books, Trick Retreat, The History of Halloween and Halloween and American Holiday and American History, both. Available on Amazon.com or the usual suspects.
By the way, $10 billion will be spent. this year and every year on Halloween here in America alone. And what a story about this holiday. Not a big deal in colonial America. Let's face it, the Puritans weren't exactly partiers, and they didn't even celebrate Christmas, let alone Halloween.
But after the Civil War, our greatest calamity.
Well, searching for the dead became, well, something of great interest, plus that Victorian sensibility. And then, of course, right after World War II, we had TV, the suburbs, candy companies, mass marketing, and, well, just another reason to have some fun. And Americans love to make an excuse to have some fun. The story of Halloween. Here.
on our American stories. Hey, it's Bobby from the Bobby Bone Show. I had an incredible time at this year's iHeartRadio Music Festival and even got the chance to hang out with Diplo and Bailey Zimmerman while I was there. How did Ashes come together, Diplo? I pulled up real quick.
He was about to leave on tour. You're about to jump in your tour bus and we had like three hours. It was really cool. He literally just like randomly showed up to my house. I'm like, oh, hey, Diplo, what are you doing?
He's like, I have a song that I want to show you. And I was like, okay. You can listen to the full episode out now, wherever you get your podcast. And big shout out to my friends at Hyundai for making this possible. At a blast, cruising around the festival this weekend in the all-new Palisade Hybrid.
This is Alec Murdoch. I need police and an ambulance immediately. Murdoch Death in the Family official podcast is here. I'm joining Patricia Arquette, Jason Clark, and the cast to uncover all things Murdoch. Family First.
To unravel the story piece by piece was really surprising because you don't want to believe it. Murdoch, Death in the Family official podcast, Wednesdays, and stream Murdoch, Death in the Family on Hulu and Hulu on Disney Plus for bundle subscribers. Terms apply. The NFL International Games continue on NFL Network and here, our stars come out in the morning. Week 10, Bajon Robinson and the Falcons.
Take on Daniel Jones and the Colts in Berlin. in the fourth quarter. Then in week 11, Jaden Daniels and the Commanders! Face Tua and the Dolphins in Madrid. Snooze off, game on.
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