This is an iHeart Podcast. wherever you get your podcasts. And big shout out to my friends at Hyundai for making this possible. Had a blast cruising around festival weekend in the all new Palisade Hybrid. Hey, what's up?
It's Mario Lopez. Back to school. It's an exciting time, but it can also be overwhelming and kids may feel isolated. A vulnerability that human traffickers can exploit. Human trafficking doesn't always look like what you expect.
Everyday moments can become opportunities for someone with bad intentions. Whether you're a parent, teacher, coach, or neighbor, check in. Ask questions. Stay connected. Blue Campaign is a national awareness initiative that provides resources to help recognize suspected instances of human trafficking.
Learn the signs and how to report at dhs.gov slash blue campaign. Saksaw Fifth is your secret to fashion's most wanted deals at up to 70% off. On the hunt for designer steals that'll turn heads and leave a trail of envy? Uncover Gucci, Valentino, Versace, Stuart Weitzman, and more. with new arrivals dropping weekly at prices too good to stay confidential.
Luxe layers, statement boots, and tailored essentials from Saks Off 5th will put your wardrobe on the most wanted list. Head to SaksOff5th.com or a Saks Off 5th store near you for a style lineup you won't want to miss. This is Jana Kramer from Windown with Jana Kramer. As summer fades and fall rolls in, I noticed the sun did a number yet again on my skin. I wanted a refresh and that led me to Ideal Image, America's number one med spa.
After a free consultation, I found out the clear and brilliant laser treatment was perfect for evening my skin tone and boosting collagen. It's gentle, non-invasive and safe for all skin types. And it's going to help me tackle that melasma. I so badly want to get off my skin. I booked my appointment and can't wait to see the results.
Refresh with September med spa offers custom facials, skin tightening, and more book your free consultation today and check out their fall specials at idealimage.com or call 1-800-BE-IDEAL. That's 1-800-BE-IDEAL. Hey everyone, it's Sophia Bush, host of the podcast Work in Progress. Lexus is a company that believes in the importance of setting a standard. For me, a standard that matters to me is being a friend, being a person, being a co-worker who shows up.
The standard Lexus has set for themselves is to experience amazing. Lexus's benchmarks are feelings. Things like exhilaration and joy and amazing can only be achieved by knowing people on a deeper level. It's feeling like your car was designed and built just for you. A machine that makes you feel more human.
Because a car that doesn't make you feel something is a car that stops short of amazing.
So experience amazing at your Lexus dealer. This is Our American Stories, and we tell stories about just about everything, as you know. And up next, a story by author Christopher Klein. He's the author of four books. He's also written for the Boston Globe, the New York Times, National Geographic, Smithsonian, and American Heritage.
Here's Chris to tell the story of how Johnny Carson saved Twister. It's 1965, and Ren Geyer is working for his family's Minnesota ad agency, designing point-of-purchase displays for products such as Pillsbury Cake Mix and 3M Tape. And one day he's brainstorming ideas for a mail-in giveaway to promote back-to-school sales of a shoe polish made by Johnson's Wax. And he's thinking of something that would tie in with shoes, and he gets this idea for a new board game to be played not on a tabletop, but on the floor. He envisions a large mat checkered with squares on which players are the pieces.
Geyer found a large cardboard sheet, drew 24 colorful squares in a 4x6 arrangement, and called in co-workers to play a game in which they moved around like chess pieces. The game was a hit, and Geyer knew he had an idea too good to waste on shoe polish. He figured this could be a mass market game, but the problem was he had no experience in the toy industry.
So he enlisted the help of industry veteran Charles Foley and artist Neil Rabins to help him refine the concept. Rabins came up with the idea of having players place their hands as well as their feet on the game board, while Foley thought of putting six circles of the same color in four rows so that players would become entangled. The inventors even came up with a catchy retail name for the game, Pretzel, because of its ability to twist people into unique shapes. The game was simple to play. A spinner told a player to put either a hand or a foot on a particular colored dot, and the winner was the one who stayed up the longest without elbows or knees hitting the ground.
Pretzel required coordination, flexibility, and absolutely no hang-ups about personal space. When Geierstein pitched Pretzel to game maker Milton Bradley, the company's head of research and development, Mel Taft, was immediately sold. Other Milton Bradley executives, however, thought the board game too provocative, that the idea of being that close to someone, especially someone of the opposite sex, was socially unacceptable. One company salesman even called it Sex in a Box. Taft pressed ahead, though, and Milton Bradley agreed to produce the board game, but with a new name.
Since a toy dog called Pretzel was already on the market, Milton Bradley changed the game's name to Twister and marketed it as the game that ties you up in knots. Having grown up in the Midwest, though, Geyer disliked the new moniker because it reminded him of deadly tornadoes. Right foot blue. Right foot blue. Left hand red.
Left hand red. Left. Right. Yellow. Blue.
Green. Yeah, Twister. Wilson Bradley found a company that manufactured shower curtains to produce Twister's vinyl mats and placed cartoon characters on the packaging to make the game more innocuous. It appeared at first, however, that the naysayers concerned about the game's sexual overtones were correct. Major retailers who gathered at the annual toy fair in New York thought Twister too risque as well.
Sears Roebuck wouldn't even include it in the company's Christmas catalog. With demand flagging Milton Bradley considered pulling Twister from the market Before it could cancel production though the toy company public relations firm scored a coup by getting the game onto the premier late-night television program in the United States, NBC's Tonight Show with Johnny Carson. The following program is brought to you in living color on NBC. From New York, The Tonight Show, starring Johnny Carson. This is Ed McMahon along with Doc Severinsen and the NBC Orchestra, inviting you to join Johnny and his guest.
With an average of 12 million Americans tuning in every night, The Tonight Show was among television's greatest showcases. And now, here's Johnny! On the night of May 3, 1966, host Johnny Carson played a game of Twister with glamorous actress Ava Gabor, star of television's Green Acres. Sidekick Ed McMahon worked the spinner and guffawed from his couch as Carson and Gabor got down on all fours and contorted in strange positions. The stars were in knots, the audience was in stitches.
The impact of the hilarious segment on Twister sales was immediate. The next day, customers deluged toy stores such as F.A.L. Schwartz. Promotional spots on Art Linkletter's house party and the Mike Douglas show also raised the game's profile, and Milton Bradley's newspaper advertisements began to boast of the sensational new party game seen by millions on TV. While kids and adults alike were swept up in a Twister craze, teenagers proved to be the game's sweet spot.
During the 1960s, Twister became as much a staple of teenage basement parties as shag carpeting and faux wood paneling. By December, Milton Bradley's factories were turning out 40,000 boxes of Twister a day, and it still wasn't enough to keep up with holiday sales. The toy company even scrapped a planned advertising campaign tied to New Year's Eve to allow its production line to catch up with demand. By the end of 1967, three million Twister games had been sold, and it became one of the decade's most popular games. When Twister was enshrined in the National Toy Hall of Fame in 2015, actors recreated the moment when Carson and Gabor saved the game from history's dustbin.
Since this was released, an estimated 65 million people have played Twister, proving that it, unlike shag carpeting and fake wood paneling, was no fad of the swinging sisties. And a special thanks to Greg Hangler for producing the piece, and a special thanks to Christopher Klein for telling the story of the night Johnny Carson saved Twister. And by the way, what a coup for that PR firm. I mean, Twister was dead on arrival. And by the way, it's hard to imagine for people born, let's say, after 1980, to understand the power of the Sears catalog.
And if the Sears catalog said no, it would be the equivalent today of Amazon saying no. It was that powerful. And my goodness, what a fun game. I know it was one of the great games at parties when I was a kid. and what a great way to just laugh and be stupid.
And by the way, that it's enshrined in the National Toy Hall of Fame in Rochester, New York, is no surprise. 65 million people have played the game. A great piece of storytelling by Christopher Klein, the story of Twister, and how a late-night talk show host saved it and made it the game it is today, here on Our American Stories Folks, if you love the great American stories we tell and love America like we do, we're asking you to become a part of the Our American Stories family. If you agree that America is a good and great country, please make a donation. A monthly gift of $17.76 is fast becoming a favorite option for supporters.
Go to OurAmericanStories.com now and go to the donate button and help us keep the great American stories coming. That's OurAmericanStories.com. Hey, it's Bobby from The Bobby Bones Show. I had an incredible time at this year's iHeartRadio Music Festival and even got the chance to hang out with Diplo and Bailey Zimmerman while I was there. How did ashes come together, Diplo?
I pulled up real quick. He was about to leave on tour. You're about to jump in your tour bus, and we had like three hours. It was really cool. He literally just like randomly showed up to my house.
I'm like, oh, hey, Diplo, what are you doing? He's like, I have a song that I want to show you. And I was like, okay. You can listen to the full episode out now wherever you get your podcasts. And big shout out to my friends at Hyundai for making this possible.
At a blast, cruising around festival weekend in the all-new Palisade Hybrid. Hey, what's up? It's Mario Lopez. Back to school. It's an exciting time, but it can also be overwhelming, and kids may feel isolated.
a vulnerability that human traffickers can exploit. Human trafficking doesn't always look like what you expect. Everyday moments can become opportunities for someone with bad intentions. Whether you're a parent, teacher, coach, or neighbor, check in. Ask questions.
Stay connected. Blue Campaign is a national awareness initiative that provides resources to help recognize suspected instances of human trafficking. Learn the signs and how to report at dhs.gov slash blue campaign. Ugh, come on. Why is this taking so long?
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Saksaw 5th is your secret to fashion's most wanted deals at up to 70% off. On the hunt for designer steals that'll turn heads and leave a trail of envy? Uncover Gucci, Valentino, Versace, Stuart Weitzman, and more, with new arrivals dropping weekly at prices too good to stay confidential. Luxe layers, statement boots, and tailored essentials from Saks Off 5th will put your wardrobe on the most wanted list. Head to SaksOff5th.com or Saks Off 5th store near you for a style lineup you won't want to miss.
Thursday night football is on, and it's only on Prime Video. Going deep. Tonight, it's a California showdown. Division rivals lock horns when the 49ers meet the Rams. What a great job.
Coverage begins tonight at 7 p.m. Eastern with football's best party. TNF Tonight, presented by Verizon. Not a Prime member, not a problem. Simply sign up for a 30-day free trial.
49ers, Rams, tonight at 7 p.m. Eastern, only on Prime Video. Restrictions apply. See amazon.com slash amazon.com for details. This is an iHeart Podcast.
