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September 10, 2021 8:07 pm
Dr. Joseph Huss, a former pastor and the founder and owner of Generous Joe's Coffee, joins Dr. Chris Hughes to discuss how his company is helping the community and keeping people caffeinated...for Christ!
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This is the Truth Network. This show is brought to you by generous Joe's coffee company with the Christian perspective, this is the answer that Christians and conservatives have been looking for a coffee company that gives back to causes you care about. Order your copy today at shop generous Joe's.and even subscribe to a subscription coffee plan and never forget the coffee you love or causes you care about and get ready. It's one of America's most important, influential and respected voices on cultural and political issues and apologist Christian political advocate and author. Here is the founder and chairman of the citizen for America foundation, Dr. Chris welcomed the Christian perspective, holy looking God's word in order to develop a biblical worldview that we can then take out into our modern culture while you had your cup of coffee today. Do you have to drink several cups of coffee to get started out my wife is a coffee addict and she cannot get going in the day until she's had several good cups of coffee and she has a new favorite coffee, rent a but here in just a minute, argued our guest is a man of God. He loves the Lord. He's a pastor and he started a great new company and the sole purpose of this company is to help spread the gospel of Jesus Christ around the world. I am so excited to have them here and I'm so excited to have an alternative to that other company out of Washington state that is so liberal and hates our Lord. I'm excited today to tell you about a great company called generous Joe's coffee. So welcome to show our guest today is generous. Joe himself is Dr. Joseph Haas, Joe, thank you for being here today on the Christian perspective to be here. Well it's is exciting in here.
The coffee business is just a huge business. But I know it's not about money for you. It's about Jesus.
So tell us a little bit about your background because you were a pastor and and how you decided to get into the coffee business. Yet a great question.
A lot of people ask that you know how did you come from from the clergy to copyright and that that it kind of step of faith. But you know it's a step that really now transpired over the last many many years I was a pastor for oil you think you have been well over a decade to be 12 years or so after that you can churches in when I was pastoring in that in Iowa. Nice try, when the Quad cities. The Lord has laid on my heart. A great need for a businessman who is a Christian and not just a state a you know somebody who is professing to be a Christian. The company who actually puts Christ first and I don't this impression that there needs to be somebody who is who had his integrity and that the fear of God who loves the Lord not perfect. Of course this there is none righteous, not one but not one is perfect somebody who has a Hartford is giving back and got Chris to tell you when when I was in the ministry I somebody might come into my church and to give 50 bucks or you know 75 bucks 100 bucks and and really has a as a pastor. It really changes it really changes your ministry and in a small church that is not a big church. Many don't feel as much, but in a small church.
If you and black dyads as a young pastor I just had a heart to stay you do exactly for others what has been done for me and when somebody puts 50 or hundred bucks and an offering plate as it changes you. Solomon says money answers all things in and out in terms of ministry is very important and so about four years ago we had this idea.
My wife and I had this idea, I doing something. It didn't matter that the time I was pastoring I was finishing up my my doctoral degree in you know we are writing books and run a learning center and all the things that ministry doesn't and I didn't have time to take on another business police by Mike that we do anything we could start something that the purpose of of that business would be to give back to like-minded organizations and to help them and that I just threw out that I said honey yes we can do anything we can do a coffee into a coffee shop and and I said honey we can be. We can be generous with every every cuppa Joe at every Joe.
It would be in the generous Joe's and I am glad I pay what it had a nice ring to it and four years ago I said that happened in the Lord had been working on my heart for many many years and so when I resigned the ministry back last October I said honey I said I think this is the time. This is the time to really begin to work toward developing something a scalable model where we can give back considerable amount of money back into evangelical work in an conservative Christian work so that the story of it.
I mean it in a nutshell is real simple. Chris is just about heartache to give back in. You know, I've had many many benefactors in my life who helped me along the way and I've always felt as recipient of that. I've always felt great and I was blasting and I just go back to that I wore to this more blessed to give than receive. And I thought, man, this field is good to receive. Now I want to I want to be on the how and the giving and now and I really wanted. I want to give to the Lord's work into other conservative causes Joe. I don't think you know this about me, but I have another ministry called salvation ministries and we plant churches around the world, the Philippines and India Caribbean in which you were just barely touch my heart. When you said you even a small donation to a small ministry makes a huge difference in people don't understand that a mean even the inner the winter that gives five or $10 any other people might say was not a bigot and a cemetery. When we struggle one year as a pastor of a small church.
You know me sometimes you're struggling.
Are you gonna keep the lights on or how are we going to send this missionary to do this or by Bibles for people that have never had Bibles before there's a real need for ministries across the world to have a funding mechanism to people to fund our ministries and so II just think you somebody who heads a ministry like that, I thank you so much for what you've done so to want to get that history in a minute. A little more history. But before we do, because people are listening on what you really pay attention, get your pastors call them and tell them to listen to the show or heads of your ministry or Sunday school class or whatever group you may be in because we want to tell you what's going to happen right now is this company grows and how they take their money to spread the gospel around the world so so Joe tell us just his case, people listen earlier have to get off and on tells your website and then tell us the model you said you wanted to do this to help spread the gospel and help ministries.
How does your company do that yet. So get your first question, our website Generous Joe's.org shop generous Joe's.org and in ultimately Chris when we do this is is real simple, but we many of us have heard of that had ever heard the term crowdfunding right so have a lot of people a lot of money to you or a lot of people get a little bit of money rather to fund startups and things of that nature will I call this kind of like a crowd or micro-giving right so I know nobody can get million dollar check out of one bag of coffee. But if we sell it were able to sell a million bags of coffee even one dollar is $1 million.
So the goal is to give as much as we can and in times it's going to have been flow right the different organizations that rise etc. etc. but the goal is is to cumulatively gather that money together and say what's the best use for this yet you not on the capitals. If not, I'm not saying that I will never make any money at this as I know that I will, but the goal that the impetus really is to give back in a considerable way so as people I coffee I'm working with many organizations right now you know. And that is what I'm doing is I'm giving back 90% of the profits back for 90 days to those organizations so I might go to an event got an event coming up here at the end of next week.
It's good to be in now.
I think it's fitting that West Virginia area and I want to go out there on the goal it is to give 90% of the profit back to the host right so back to the host of the event. I percent for 90 days so anything that sold at the event. 90% of that and then what I'll do is I'll create a unique promotional code and then and anybody who buys online will enter that promotional code during their online checkout and then our CRM tracks at data and then were able to give 90% of that profit back to that organization. So really it is based on the organizations like I run a lot of these and altogether I might like six or seven promotional codes right now that were running in our CRM tracks validate and then I'm able to give that money back to his organization so it's really a sleep system and and that you know the more that the more events we do, the more people's churches we can get into the more large-scale organizations, the more money there is eventually at the end of the day at the end of the 90 days I were able to say okay we need the money that because if we still have a base of people that are purchasing for subscription plan.
There's just an a in a sense, in a sense an endless supply of money to give back to a Christian evangelical conservative causes so so this is an incredible model so I've seen you that several of these events and have a very nice professional displaying you give samples of your coffee were people get to drink it and then they get this code in and folks a getting a feel for something and you try to raise money for your ministry. Where else are you and get a deal like that 90 days after whatever event you hold 90% of the profits are going to your ministry Joe, that's incredible and I just think you know God's gonna bless you for what you're doing. So if somebody for ministry is interested in having you come euro to a women's of inner men's inventor beyond doing some conferences next year you're coming to how they get in touch as is it you or somebody else to the go to the website where they go and and how do they move forward if they'd like to talk to you about this yet. So you can do it ways you can just go right on her right on the website. One shop generous Joe's.org and you can just submit a ticket a "ticket that define you cannot. You can call our main line which is 661-522-8727 522-8727 you can you can go on to our on our main website, which is just simply generous. Joe's.org and a generous Joe's.org website is kind of like a landing pages very very simple and you even read on their which is kind of fun and I can anytime over the back story that it was meant to be a start up individual coffee shop that we can scale that out and it's amazing how the Lord has a scanner redirected what we've done but were actually starting with the drive product online and then were to move into an actual brick-and-mortar here in the morning I will hopefully have you know love you have a dozen of them just in this area, but anyway you can go to go to generous Joe's.org and just – event tickets contact us via email that the best way that a couple gals a filter to those emails and and then I'll be able to get it from there. This show is brought to you by generous Joe's coffee company with the Christian perspective, this is the answer that Christians and conservatives have been looking for a coffee company that gives back to causes you care about. Order your copy today at shop generous Joe's.org and even subscribe to a subscription coffee plan and never forget the coffee you love or causes you care about what tell us a little bit, you know, probably a lot of people don't know that much about coffee work comes from how it turns into what it is before it ends up in the in the in your cup so you get you and your wife got this idea in and probably did know where to start.
So tell us you know what country or what were your coffee come from your coffee is really delicious.
So what what is it that makes your coffee special is it roasted here in the United States. Don't tell us little bit about the actual product itself yet so we use case.
Obviously Chrissy you know you predict for years. It's kind of a cliché, but you get what you pay for right and so when we talk quality of beings there is that there is there is a vast difference between kind of your low and introductory kind of wholesale being and then better quality beans and intimately don't really understand that but they got in. If they got enough for Pinto. They would know that the different then different than if they got into Cadillac you know and in your right when you tasted being you can say, well this this doesn't taste like you know the other people out there some these big big names in coffee and so really the difference is the region and an elevation we get all of our being there today.
The vast majority of them from Central America from hundreds of Guatemala and guy and we get high elevation beams. The higher the elevation below the lower the oxygen, the lower the acidity.
And so there really smooth.
He doesn't have that that bitter and after that that that that aftertaste read like wow that's just it taste kind of a bird even in in. I tell you something to Chris's in a lot we don't realize this is when I go to some of these bigger bigger name coffee shops.
They cemented their coffee taste it. It and I was ?0.50 is meant to be that way. And so some of these similes began coffee coffee shop. They source from dozens of countries and they want the headache. They have a lot of market share, so they have to go back have a lot of beings because there is such a variation like growing season, and whether there's drought or whether there is not in know what is a hurricane or whether there's not enough so they have to source that a lot of sources and all those beings taste differently when the roasted so the weight you can unmask that profile. That's flavor profile. If that is to document as much as you can basically burn the been an and unfortunately what that does is accentuate the flavor-so when I when I say that our beans are flavorful and you can taste different faith. All these different things just wonderfully smooth and and and and in the course I'm biased but 80. It is remarkably different between somebody who has large market share was trying to get as many beans they can achieve as they can and keep a consistent profile flavor profile throughout the country were not that big yet so for eyes were able to to source from a region like Honduras and Guatemala high elevation more expensive. Being harder to do it harder to to farm and then when they get here. We roasted in San Francisco.
We've got a Christian fell out there roasted beans, and then send them to us here.
I'll well, so you also have an and probably is on not use the correct term for the coffee business.
But I've noticed you have a lot of different varieties like medium roast or gross, tells about the call that flavor, but that's the correct industry term but tell us about the different flavors and what you have an encounter how you get those different unique flavor profiles for your beans yet so it is really just a roaster. Now we flavor profile that is on file with him with a roaster and he rose from just arts education. So medium is is is knocking to be as flavorful but some people think that the bold roasted dark roasted could be burnt at number again with it's not about Bernadine. What it does is it really elicits all of those exciting flavors that are in there so it's just all in the roaster just how he how we go to him through the Rose process text so folks, if you're listening to the main website is generous Joe's with an S.org or you can go directly to the shopping page which is shop generous Joe's.org in and so Joe regular people.
This is not just for businesses but but mom-and-pop Christmas is coming up not too long on the road, birthdays and anniversaries or just your regular supply of coffee use you sell that by the pound of your website. Is that correct 12 ounce bags 90 755 pound bag is correct okay and if so, do some my wife who drinks coffee nonstop.
You have a subscription program where people can go to your website is that you send me 3 pounds a month on this day, or something like that yet. We actually do enact that what we try to we try to get more people lined up with that. That's what program it easier for us to forecast you know when were looking at how moment because we don't want to have a bunch of beans under shall be that we want the precious Steve can. So knowing that there been a subscription plan helps us to know, whether or not to roasted what time so that correct yet at the subscription plan is definitely by far the most favorable in and so on your page. Can people buy whole beans and because I know some people like to grind the beans. You know fresh in their own kitchen in the whole beans and already ground beans yet again. Sam learned a lot about coffee today.
This is a great so you've told us why you did it in and where the region come from.
I did not realize the higher the elevation that the higher quality the coffee was a meal we commend you for also for have a good product. You could've taken the cheap way out and you didn't.
So again, if you're an individual and you want to buy. Go to shop generous Joe's with an S.org that shop generous Joe's.org Joe tell us about like my church and a lot of churches have some actually have a coffee shop in their churches or a place where people gather on Sunday mornings can churches I think you said you have 5 pound bags is at the largest size that people can buy. We can all sound great.
So so churches can purchase from you as well is individuals that sofa churches out there or ministry. Just tell him again if they want to sign up for the program just and I know repeat here, but I want to make sure people know how to do this because this is so important. As I said is someone who runs a ministry trying to find a way you know just to support your ministry is important but I gotta tell you know ministry aside, probably all of you listening drink coffee is not just about supporting a ministry is about. In this case supporting a Christian company that has a a Christian and a biblical worldview perspective. I've met Joe and I can tell you is our listeners. This is a trusted company from a trusted man I met his wife and his children. This family loves Jesus and puts Jesus. First, they support the principles that are organization citizens for America foundation has and they want to encourage people to develop a biblical worldview. Take out into the culture.
So I'm encouraging you as an individual. I am personally and I'm one of know this is not Joe talking this is me I would never back up a coffee from Starbucks because they stand against everything the Bible says, and in many cases, so the I would buy from them. There are other good companies. I'm sure that some your churches I have heard a lot of companies support black rifle coffee and here they support our troops, but they are not coming from a perspective of a biblical worldview and they don't necessarily agree with what the Bible says on abortion and other issues, but I can assure you that generous Joe's does this company that is a Christian company. Their Christian own and I just want to tell you is a Christian, you need to be supporting other Christian businesses and this is a very tenuous, it's a fairly new company with a national company and there can impact the world for Jesus with her coffee so I interrupted their next clue to the tell of Job, tell him again.
So for the churches and ministries how they would go about this yet. The real real simple.
Just go to shop generous Joe's.org and you can purchase right online there or you can feel free to contact me at that number I gave you did the best way is an email I would say that the best way to email that I have a record of it doesn't get lost becomes about three different people for the people probably and I and then it's it's getting to be so I would think that the best way to doing it. Obviously if you're thinking massive quantities right big ball pallet size or whatever definitely get in touch with me personally and just notate that an email and then not de-escalate back to me and I make sure that I can be a blessing to your organization or your church right there's other searches out there that have coffee shops and is a great way to get into some of those as well.
Yes, if you have a church coffee shop. You should be buying coffee at your church workers and companies. So I just forget about whether or not you getting a kickback we need is be supporting Christians whenever you can. So Joe currently firm on the phone number if you want to call their company is 661-522-8727 at 661-522-8727. Is that right Joe and then in their general website is called generous Joe's with an S.org or why don't you just go right now to shop generous Joe's.org that's shop generous Joe's.org and sign up for a regular monthly subscription and Joe Wilson the coffee right your house. You don't ever have to worry about waking up one morning to not have any coffee for the coffee maker, you make sure you have exactly how much you requested need at your house on time every month we Joe, thank you so much for being here with us today. I am excited I can't wait to see what God is going to do with your company and I know is going to bless it. Thank you so much for being with us today. You might appreciate appreciate you will thank you so much folks.
Thanks for joining me today. I'm Chris Hughes and this is the Christian perspective please subscribe like a podcast.
Please share with your friends on social media, grab a cuppa generous Joe's while you're at it.
Ellis to change the culture Christian perspective with Chris Hughes more about impacting the culture for Jesus Christian perspective.US this show is brought to you by generous Joe's coffee company with the Christian perspective, this is the answer that Christians and conservatives have been looking for a coffee company that gives back causes you care about.
Order your copy today at shop generous Joe's.org and even subscribe to a subscription coffee plan and never forget the coffee you love or causes you care about.
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