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And this one we're doing on location, so you will have to be dealing with the sounds and the feel of being in Cafe Du Monde. You know a lot of people pay some good money to go to a jazz brunch, but you can come here and spend $3.75 and get just as good of an experience in my opinion. So I guess it's kind of a complicated answer about when I started working here. My mom's grandfather bought the business in 1942, so partly I've been involved since I was born.
Both my parents work here and my brother and my husband now, so been around it my whole life. So what we're sitting in right now is formerly called the French Market. Before it was the French Market, it was actually a meat market and a mile of it was all open market. Obviously it's very warm, so that didn't that couldn't last that couldn't last for a while and the meat market slowly turned into closer to what it is at the end of the French Market building, which is like little stands that people would buy and vegetable, you know, produce, meat, arts, crafts. We have a lot of different cultures kind of welded together here in New Orleans, so it's a lot of different arts and crafts that people sell in the market.
And then they started to, you know, turn into more of like the formal retail stores in like the 1960s. So Cafe du Monde was originally started in 1862 and we were one of the little coffee stands. So Cafe du Monde is French for coffee of the world and it was the coffee served in the 1800s and we've served it since then.
The people that built this building, that's the Spanish and then the French came shortly after the Spanish. This is why we get those melds of culture here and the French, specifically the Acadians, brought the beignet over. You know, everybody always asks about our coffee and chicory blend. That blend is due to the world war, so coffee was really hard to ship over, especially the French blend type coffee. And so they started blending chicory, which comes from the root of an endive plant, and they started blending the chicory to add in because it has a similar coffee taste, but it's not coffee. So it's kind of a substitute to give it that coffee taste while kind of halving the coffee.
And now it's a lot of people's preference, mine included. People love the coffee chicory taste. So we started with the coffee and they would have bread served with the coffee. Coffee in New Orleans is an all-day, everyday thing.
We start and end our day with coffee. And so it just kind of turned into the breads and stuff, turned into the beignet when the French brought it over. And now I would say the beignet is the staple of New Orleans. So all of our beignets are handmade and as soon as they're made, they get fried. So we never refrigerate or freeze. Everything is made on the spot. And of course, it's the only food item that we sell. So we're just constantly making it. That's all we do all day long is make beignets. So the beignet started, I couldn't even give you an exact date.
I want to say it was the early 1900s. And it said that coffee and beignets has just become the smart thing to do in New Orleans. And obviously it's a very simple food. It's fried dough with powdered sugar on top. And I think the environment brings a lot of what makes it great, but also that we can make it every day.
And it's fresh and hot and comforting. This wasn't probably the best place for business. If you had asked somebody back in the 1800s before, when the river wasn't managed by engineers and it's, you know, our core of engineers here in New Orleans, a rise and fall of it was pretty steady. So back in the 1800s, when they built this building, if you would have told them that this is like the epicenter of tourism, they would have probably discouraged that strongly. But with Jackson Square and the cathedral, obviously there, you know, we have multiple things that are fun to see when you come to New Orleans. I think this is probably what we're best known for is, is right, right in the heart of the French Quarter right here where we are. I feel like we just, we give an atmosphere that's nice to come to. We take care of our customers. We, we truly, we truly like to see, you know, people's first experience with beignets and coffee.
Love to see people, you know, get their first beignet. It's exciting for us. So I think the magic isn't lost on us. And so we're excited and I think it gives an exciting place to come to. You know, obviously we've put a lot of hard work.
Our family truly cares about the business and all of our employees. So it's, it's been a lot of hard work, but also I think we're very lucky and fortunate that, you know, people enjoy coming here and we're able to recover from the, you know, many things that do happen in our city that make it hard. We're, we're looked to a lot when everybody closes after a hurricane, you know, when, when are we opening back up?
When is the city going to get started? And we don't take that responsibility lightly. It means a lot to us.
So I would love to say that, you know, we did that solo, but that's definitely not true. You know, it's those guys right there on the street playing music and all these people in here bringing, you know, their different, different parts of themselves. I think New Orleans just makes people feel welcome. We have that culture here that kind of welcomes everybody and that has everything to do with the city itself.
We definitely cannot take the credit for that, but we're happy to be a part of it. Because we're only closed on Christmas day, we become a lot of people's holiday traditions. You know, people come every year for Mardi Gras and they bring that next group of people that's ready to come to the city. Thanksgiving is a huge day for us. People are in town. They want to bring their family from all over the world and have them come experience beignets. And that's so cool to us.
You know, we love seeing that. I think just being here for so long has given us the opportunity to see that. There was a woman who lives here who got displaced after Katrina and came back recently. And I was talking to her while she was waiting in line and she was saying that, like, it didn't really feel like she was back home because so much of her neighborhood has changed. So much of her friends and family have moved to other places, but it has been here forever, you know. So she was like, it was like, I'm back home, I'm sitting, I'm having my coffee, I did my mug, my plate of mayonnaise. She was like, I feel at home, which is, you know, like that's such a gift to give somebody that feeling of being home again.
That was definitely a cool experience. Of course, I love to see the toddlers kicking their feet in the green chairs awaiting the bag of beignets, you know, because it always results in just eyebrows, hair, clothes, toes, fingers covered in powdered sugar. And it's adorable.
You know, so I love that. But hearing those other stories, you know, is special too. So one fun fact about us is not only does our family have a lot of history and a lot of, a lot of, I guess, hands in the pot, you'd say here, but we also have a lot of families that work alongside our family. We have families that have two and three generations that work together, both here and at some of our branch locations.
And they've been with our family, you know, some of them over 40 years. So I think having that family atmosphere makes a huge difference. You know, I think it makes for a great place to work.
At least I hope it does. Like I said, I used to go to work with my dad and my mom when I was a kid and I'd help, you know, the little duties that nobody wants to do. I mean, now my dad and I sit, our desks are right across from each other.
My first cousin sits 10 feet from me and I have, you know, six others that work alongside me. It's, it's special, you know, it's special to work with family. It's difficult, of course, but I think it's definitely a privilege to work so close with your, you know, all the old people that love you and along with people who've known my entire life because I was here as a toddler. We joke one of the ladies, Ms. Kim has been here, I think over 50 years, you know, so she saw me grow up and now she sees my son come in here and she's grabbing his cheeks, you know, and so excited and she picked him up and she was like, you're going to be my boss one day, you know, like, which is just so funny.
He's three years old. So it's funny, you know, to have that kind of environment and work in that kind of environment. But of course, yeah, we would love, we would love for our family to be able to continue this wonderful tradition forever. It's been a fun way to grow up. It must indeed have been a great way to grow up. You've been listening to Emily Jaeger. Her family has been running an institution in New Orleans, a cultural institution, a culinary institution, Cafe du Monde, the original, and it's right across the street from Jackson Square and right in the heart, right in the heart of the French Quarter and one of America's great cities. And again, a special thanks to Emily Jaeger for sharing her family story, the family business and a terrific job on the production, editing and storytelling by our own Madison Derricotte.
The story of Cafe du Monde, Emily Jaeger and her family story here on Our American Stories. The all electric Chevy Equinox EV combines everything you need when you're ready to go EV. Starting at $34,995, the 2025 Equinox EVLT gives you an impressive balance of all electric range, safety features for peace of mind and effortless technology, including the 17.7 inch diagonal display screen, all at a price you'll love. The Chevy Equinox EV is the fun to drive all electric SUV that gives you what you need to do exactly what you want. The manufacturer's suggested retail price excludes tax, title, license, dealer fees and optional equipment.
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