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The Letter John Bryan Wrote Before Leaving the Family Business for Sara Lee

Our American Stories / Lee Habeeb
The Truth Network Radio
March 17, 2026 3:01 am

The Letter John Bryan Wrote Before Leaving the Family Business for Sara Lee

Our American Stories / Lee Habeeb

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March 17, 2026 3:01 am

John Bryan's letter to his brother George, a third-generation sausage company owner, shares his management philosophy and leadership approach, emphasizing the importance of continuous improvement, motivating employees, and never being satisfied with success.

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disclosures. And we return to our American stories, and when you hear that music, It's time for our final thoughts series. where we hear final thoughts about loved ones who've passed away. And today's final thoughts is a bit different than usual. It's a business story.

John Bryan was running his family's third-generation sausage company, Bryan Foods. Until he moved. Chicago to become CEO. of their well-known parent company. Sarah Lee.

But who would run their family business? George Bryan picks up the story. and honours. His brother John. When my brother with Chicago and I became president of the company here and I was twenty nine years old, I guess, and uh When he told me that he wanted me to run the business, Of course I didn't want to run the business.

I told him To give it to somebody else, and I would back him up and give me two or three years, but he wouldn't let me do that. He wanted me to take over and. Of course I doubted myself and I think he doubted too, but I think he had enough confidence. He thought I could learn it pretty quick. I'd been there.

you know, 10 years working all in the plant. manufacturing, sales, marketing. I just hadn't run the business. But I knew I knew a lot about the business and We had a lot of good people there. you know, at the time, a lot of seasoned veterans there that he thought would better support me maybe than somebody else.

My name was Brian for one, and I didn't understand that. I didn't realize that. But he thought that. If I didn't fumble the ball that they would support me and And he was right, they did. You know Our people enjoyed working there and they took a lot of pride in it, which makes a big difference now.

And of course after a while I liked it, but I didn't like it the first year or two 'cause I was trying to learn so much and Then when he left when he left, he told me he was gonna He was going to write a letter and send it to me, and I didn't think a lot about it. Thought well good, you know, I'm sure. It'll tell me a lot of what I need to do. I mean, I just didn't think about it that much because I was so busy thinking about the business. what I was going to do to run the business and work with people and, you know.

I wasn't waiting on the letter. Believe me, I had a nod in my head that For about a year, that I didn't know what it was, but it was just stress and. Tranded determine the right course, you know, and I can remember being in an executive meeting and I was making a decision and This was after maybe six months, and I had a lot of doubt and This one person said, I don't know whether your brother would do it that way. And I said, Well You know where the train is. I said, it's right out here.

You can take it to Chicago if you want to work for him anymore. And from then on, I didn't have any trouble making decisions. Because, uh, I'll never forget it and The whole committee just kind of looked at him and When I said that, he turned about three shades of red and He never questioned me again, not that I made every decision right, but He knew I wasn't. I wasn't gonna let him. Throw my brother up to me.

And I never felt anything you know, bad about my brother. I mean, I respected him so much, it didn't. I wasn't jealous of him or anything like that. I didn't have those kind of feelings. I just told him, I said, you can go to Chicago if you want to work for him anymore.

And he didn't leave. I really wasn't thinking about the letter. And then I don't, maybe a couple of months later I received a letter from him that that really explained how he thought you know the business should be run and um It was a classic letter of to your brother, of what to do and what not to do. And I s I still read it today, you know, and and So I based my business philosophy off that letter.

Now I read it many, many times. And I don't know whether anybody asked him to do it. I think he was probably afraid. Because, you know, he was running the overall business, so he didn't want Brian Foods to.

So he did it, you know, for that he and if you kind of followed his letter it's kinda hard to fail, you know, if you really stayed on what he said. Said, dear George, Leadership of any management involves properly selecting. training Organizing and motivating the people. You cannot spend too much time improving your skills for doing this. And sometimes I think that's a natural.

Some people have it naturally, some people have to learn it. I won't discuss all kinds of motivation techniques. It is perhaps worthwhile to read up on this, but the ability to motivate people. is in a large part common sense and instinct. To me, Everybody has a different button.

to push, you can't motivate everybody the same way.

Some people you have to pray, some people like to be kicked in the rear end, some you know, but There's just different ways to motivate people and and I tried to learn with each person each Direct report to me of how to motivate them, how to get them. Fired up about their part of the business and how important it was to the overall success of the business. And that was interesting to And obviously you like some people better than others. You got along better with others.

Some people you. didn't want to meet with us frequently, you know, because you just didn't. didn't get along with them as well, but you have to make yourself Appreciate everybody that you're working with, and that everybody has a contribution. And so how do you pull that out? How do you understand that?

And we thought about that a lot. I thought about that a lot. And on planning, we talked about, he talked about a management does no planning. will go nowhere. There are a lot of companies that really didn't plan well in those days.

Planning is by no means restricted to formal budgets, and long range plans. More importantly, in my judgment, affecting planning is a continuous exercise. expressed in an attitude which causes everyone to be thinking creatively, about what can be done to constantly improve performance. And this was a big factor for me, is constant improvement. I'd say every day, you know, everybody comes to work every day wanting to make improvements, wanting to improve the business, and I think you have to have that attitude.

Prices can be raised, yields can be improved. Costs can be lowered, expenses can be reduced. and volume can be increased.

Something can always be done. We never how to defeat this attitude. If we had a problem, we found a way to correct the problem and move on. Generally, even though we presently have a strong momentum going for us, you should always run scared. And that was emboldening me.

You know, to never be satisfied, to feel like, you know, we can make, you know, not that you don't. praise people when you have a good week or you know, but But you've got to realize it all starts over the next the next day, you know, and and uh It's not about what you did for me last week. It's what you're going to do for me this week.

So we had that kind of attitude. praised our success, but we didn't linger on it. We didn't dwell on it. We were always thinking about how to improve. And that came Back from my father and my uncle, you know, years ago, they had the same drive when they started the business in 1936.

They wanted to To build a nice business and grow it and improve it, and that was instilled in us. in my brother and in me. And my brother instilled it in me. And he says, success breeds success unless complacency sets in. Therefore, never let anyone be completely satisfied.

for the job is never fully finished. Good luck. Sincerely, Johnny.

So that's kind of where he ended. He said, good luck. I'm gonna need a lot of luck. But you know, I read the letter over and over, and they probably read it later. Later on in my career, than I did early on.

I mean, I read it and kind of memorized it and. And you don't really realize until five, ten years later that you're operating under that. philosophy, you know, that's been em embedded in you. uh and embedded in generations, you know, from my grandfather to my father to my uncle to to us to You know, it It stays with you for forever. Final thoughts, the late John Bryan's letter.

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Yeah.

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