This is an iHeart podcast. Guaranteed human. Friday Kick off the Winter Olympics in style with the opening ceremony from Italy featuring a special performance by Mariah Carey. Celebrate the greatest athletes from around the globe as they come together to go for gold. Let's see our sensational!
The opening ceremony of the Winter Olympics. William Maloney, redefining the sport. Friday at 8 Eastern 7 Central on NBC and Peacock. Hello, Malcolm Glaudwell here. We're here in New York City with T-Mobile for Business recording another episode of Revisionist History about how 5G network slicing strengthens trust and connections across worldwide industries.
Slicing can be used for so many different things. We're here with our friends from CNN, from Siemens Energy. The ways that it can be used, frankly, are limitless and are really, really built to think through how can T-Mobile understand the pain points that our customers have, smash those pain points, and help you deliver very specific options. Are you looking for entertainment that lifts you up? Then check out Upt Faith and Family, the leading streaming service for inspiring, hope-filled shows and movies.
This season streams soul-stirring favorites like Southern Gospel, plus four full seasons of Jesus Calling, and the uplifting new faith series These Stones. Or settle in with 19 seasons of the beloved family series Heartland, a family favorite ranch drama fans can't get enough of. It's commercial free. Stream anywhere. To get a free trial today, go to upfaithandfamily.com slash iHeart.
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Yeah, yeah, yeah. And we return to our American stories. Invented in 1897, Jell-O immediately worked its way into the hearts and the stomachs of America. In war in peace, sickness, and health. From Greek houses to inflatable pools, jello was there.
Here to tell the story of Simon Whistler from the Today I Found Out YouTube channel and its sister, the Brain Food Show podcast. Let's take a listen. For over a century, jell-o has been a part of American culture and according to a 1904 edition of the Ladies' Home Journal, America's favorite dessert. Conveniently enough, named such in an advertisement paid for by Jell-O before anyone was really buying it at all. Of that said, ever since then, it really has been one of the most popular desserts in America.
The story of this fruit-flavoured, gelatin-based icon includes good old-fashioned American ingenuity, brilliant marketing, and a wobbly start. Gelatin, the main ingredient in jell-o, has been an after-dinner delicacy for the wealthy dating all the way back to at least the 15th century. The tasteless, odorless protein is made by extracting collagen found in connective animal tissues from boiled bones of animals, usually from cows and pigs. It was, and still is, a time-consuming task to make gelatin. During the Victorian age, gelatin was extracted by boiling cow or pig hooves in a giant kettle for several hours.
Next, the liquid would be strained and the bones discarded. The liquid was then left out for a day, give or take, to settle. After skimming the fat off the top, flavouring was added, and voila, a gelatin dessert was born. By the early 19th century, the dessert wasn't just popular with well-to-do Europeans, but Americans as well. Thomas Jefferson was known to serve gelatin desserts at official banquets in his Monticello, Virginia home.
In the mid-19th century, gelatin was so in demand that there was a need to make the creation of it easier. Who wanted to take time to boil cow hooves each time you wanted a Gelatin mold at the dinner table.
So, in 1845, the already famous inventor of the first American-built steam locomotive, the Tom Thumb Peter Cooper, devised a way to make gelatin more accessible by making large sheets of it and grinding it into a powder. He applied for and was granted a patent, US Patent 4084, for a gelatin dessert powdery called portable gelatin, requiring only the addition of hot water. Despite the future economic windfall that gelatin powder would provide, Cooper didn't market it, nor did much of anything with his invention. He sold the powder to cooks on occasion, but never commercialized it beyond that. In fact, he was more interested in the production of powdered glue.
He never quite figured out that secret, though. Unlike jell-o, as most kids find out early in life, glue does not taste very good. About 30 miles outside of Rochester, New York, in the small town of Leroy, lived the married couple of Pearl and Mae Waite. They ran a rather unsuccessful cough syrup and laxative business. After years of this and barely scraping by, they decided one day to branch out into something that they knew better - food.
So, according to the Chemical Heritage Foundation, after looking around for what to work on, they found and obtained the patents for powdered gelatin. Of course, the main drawback of gelatin is its lack of taste. They found a fix for that by combining it with something else they knew a fair bit about, making syrups. Thus, they added a significant amount of sugary fruit syrup using strawberry, raspberry, lemon, and orange flavouring. Their product was now 88% sugar, but none of that mattered because now gelatin actually tasted good.
Mae named her and her husband's new favourite dessert jello, a combined version of the words gelatin and jelly, both of which derive from the Latin gelaire. Meaning to congeal or to freeze. As for the O parts around this time in America, it was simply a relatively popular trend to add O to the end of your product name, not unlike the fad of preceding certain names with I in more modern times. In addition, adding a letter allows a business to take a common word and easily modify it to make it easy to trademark. Another example from that time would be Grano, and in the modern times, of course, there's the iPhone.
Unfortunately, while Powell and May were good at making jello, they lacked the capital and experience to market their product. Uh On September the 8th, 1899, the couple sold the formula Patents and the name Jell-O to their Leroy neighbor, a rater Frank Woodward, owner of the Genesee Food Company, for $450, which is about $12,000 today. Already a successful packaged food businessman, Woodward knew how to sell a product. He dressed his salesmen in fancy suits and had them offer free samples to homemakers. They employed every trick in the book to get grocers to stock their shelves with boxes of jello still in the weight's original flavours, strawberry, raspberry, lemon, and orange.
Despite all of this, sales still sagged. At one point, a frustrated Woodward offered to sell the product line to another Leroy townsman for a mere $35. Luckily for him, the person refused the offer. In 1904, everything changed. With the help of newly hired William E.
Humblebore, Woodward decided to take some of the money he earned from the more successful products he made, including one that held a miraculous power to kill lice on hands, and he invested it into ads for Jell-O in the nationally syndicated Ladies' Home Journal. The ad cost Costing $336 featured a smiling, fashionably coiffed woman in white aprons proclaiming: Jell-O Gelatin, America's favorite dessert. The ads were a roaring success, and your sales quickly jumped to $250,000, about $6.2 million today.
Soon, beautiful hand-drawn pictures showing pantries stuffed to the brim with jello and kids begging for the delicious dessert were marketing the product everywhere. Woodward began printing recipe books telling homemakers how to properly prepare their jello. They handed out free jello molds to immigrants arriving into Ellis Island. They introduced the Jell-O girl played by four-year-old Elizabeth King, the daughter of a brilliant ad artist Franklin King, who Woodward was working for him. With a tea kettle in one hand and a packet of jello in the other, she declared to the world that you can't be a kid without it.
Due to brilliant marketing, Jell-O became one of the most well-known brands in American history. In 1924, understanding the power of a name, the Gen E C Pure Foods Company became, quite simply, the Jello Company. That same year, the company hired the soon-to-be famous Norman Rockwell to draw a colourful illustration depicting Jell-O. With radio rising in prominence, Jell-O became one of the first companies to advertise on the new medium, with Jack Benny singing to the whole world in 1934 their new jingle created by the agency Young and Rubicam J-E-L-L-O. J-E-L-O!
Uh The Jell-O program starring Jack Benny with Mary Livingston and Phil Harrison as orchestra. By the mid-1970s, formerly strong and steady sales of Jell-O, including their pudding line, began declining, so they hired the 37-year-old comedian Bill Cosby to be their spokesperson. New Jell-O pudding pops! New Jell-O pudding pops! Wait, Daniel got these new Jell-O pudding pops, frozen pudding on a stick.
Eat gloves! That's right! And you know what else? When you eat it, your mom won't give you the old evil eye like she does with some snacks because she knows that this is made with real pudding. It worked, and Cosby brought Jell-O to new heights.
The Cosby-Jello relationship lasted for over 30 years and was, according to Mary Cross's book, A Century of American Icons, the longest-standing celebrity endorsement in American advertising history. In 1964, the plants in Leroy, New York, closed when the conglomerate General Foods, now Kraft Foods, took over production. But Jell-O is still represented in that small town with the Jell-O Gallery, a museum dedicated to all things Jell-O. And now for some bonus facts: J-E-L-L-O, it's alive.
Well, actually, technically, Jell-O is alive, at least according to a 1974 experiment performed by Dr. Adrian Upton. Dr. Upton attached an EEG electro- and cathalogram machine to a dome of lime-green jello. The Jell-O produced alpha waves much the same way an awakened alive human would produce.
This experiment. Set the media aflutter as they like to sensationalize everything then as now. But what Dr. Upton was really trying to prove is that an EEG should not be the only method used to determine if a human is alive or not. And now for another bonus fact.
In 2001, Utah State Representative Leonard M. Blackham introduced State Resolution 5. This legislation declared that Jell-O brand gelatin be recognized as the favorite snack of Utah. It passed with only two dissenting votes. The resolution was popular because Jell-O is well known to be a favorite among members of the Church of Jesus Christ of Latter-day Saints, otherwise known as the Mormons.
Sales figures released by Kraft Foods in 2001 revealed that Salt Lake City, Utah had the highest per capita jell-o consumption of anywhere else in the country. Due to this, the Mormon Corridor region in Utah has been given the nickname the Jell-O Belt. The story of Jell-O, one of America's favorite desserts, here on Our American Stories. Are you looking for entertainment that lifts you up? Then check out Upt Faith and Family, the leading streaming service for inspiring, hope-filled shows and movies.
This season streams soul-stirring favorites like Southern Gospel, plus four full seasons of Jesus Calling, and the uplifting new faith series These Stones. Or settle in with 19 seasons of the beloved family series Heartland, a family favorite ranch drama fans can't get enough of. It's commercial free. Stream anywhere. To get a free trial today, go to upfaithandfamily.com slash iHeart.
This Sunday, iHeartRadio brings you live to Levi Stadium in Santa Clara for the Super Bowl 60 Tailgate Concert. Presented by NetApp, it's the ultimate pregame party, featuring an exclusive performance from Teddy Swims. Seven. Your front row experience will be on iHeartRadio stations across the country and the free iHeartRadio app is Sunday at 3:30 Eastern, 12:30 Pacific. Then, after the concert, tune in to the Super Bowl 60 pregame show on NBC.
Hey Donald, you're really flying on that treadmill. I'm trying to run as fast as T-Mobile 5G home internet, Zach.
Well, you better pick it up because now T-Mobile has the fastest 5G home internet according to OOCLA Speed Test. Really? How's this? No! T-Mobile's faster than that, and it's still just $35 a month.
Come on, faster! Whoa, that's too bad! You'll be alright, just walk it off. Get on the fast track. T-Mobile now has the fastest 5G home internet, and it still starts at just $35 a month with autopay and a voice line, plus a five-year price guarantee.
You ever wonder how far an EV can take you on one charge?
Well, most people drive about 40 miles a day, which means you can do all daily stuff no problem. Go to work, grab the kids at school, get the groceries, and still have enough charge to visit your in-laws in the next county. But they don't need to know that. And the best part, you won't have to buy gas at all. The way forward is electric.
Explore EVs that fit your life at electricforall.org. This is an iHeart podcast. Guaranteed human. Mm-hmm.
