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at the Daniels Fund. Robbie brings us the story of a man who gave up the chance to be the CEO of a Fortune 500 company. because of one man's character. Here's Robbie. At the age of only 23, Tim Luliet got the opportunity to work at Ford Motors.
with industry icons like Lee Ikoka and Henry Ford II. There, he quickly rose to management level. Later, when he was offered what most would see as a life-changing opportunity, he turned it down to work with one man. Racing and Auto Manufacturing Legend Roger Penske, the current owner of the Indianapolis Motor Speedway, whose company is worth over $1.5 billion. Yeah.
I was going to go become chairman of Federal Mogul. And um And I needed a I needed references. You know, it's normal process, so I Asked my neighbor, a guy named Roger Penski, if he would be one of the references for me, and he said, Yeah, but. Only if you have dinner with me tonight. I said, oh, okay.
And he said, Look, for a lot of reasons. He says, I need somebody to come in and help me run this business. I'll be happy to be a reference, but if you want to come in, And helped me operate some of the myriad of businesses that Penske had grown. and clean them up. He said I'd be happy to.
Yeah. you know, find you have a spot here to do that. Um So I sat back with my wife and I said, I hear I can be the chairman, CEO of a Fortune 500 company. Or it could be the At the right hand of Roger Penske. This is an easy call.
I can always be CEO and chairman someday of somebody else. I want to learn here. And that was some of the most beneficial days of my career with Roger. When Roger said, hey, He let's go to dinner and we agree. He said, are you?
Are you free tomorrow night? I said, yeah. Why? He said, Well, I gotta go to Europe. He said, Let's.
Let's go to Europe and we'll talk on the plane and we'll come back on Friday. That's right. Kim knew he wanted to work with Roger Penski. but seeing Rogers' character in action solidified his decision.
So The reason he was going to Europe is that he had a company. that was making fuel injectors. For Mercedes trucks. Mercedes is uh People don't know this, but Mercedes instead, in addition to being a very good luxury car manufacturer. Is the number one manufacturer of Class A trucks in the world.
They own Freightliner here in the States, but they're shading the brand everywhere else. And the Aktros, which was the truck back then they had, was the number one truck and it was all new and all new engines, new emissions. Diesel engines used to be pretty dirty, they're still not the cleanest things on earth, but to get these things cleaner. You have to run. high pressure fuel.
And Roger had a great relationship with Mercedes because we built him. Formula One racing engines from Mercedes back then.
So there's a strong relationship.
So even though he didn't have a long history of making fuel injectors, when they did this new truck, They gave it to Roger. and they were impossible to make. Mm-hmm. and they had fallen behind. It was a very difficult product to make.
and the Mercedes Class 8 Truck in Europe is the truck in Europe. And so here was the truck line down and the engine line down. And you're a plant manager and you're supposed to be making engines, you don't have parts. Even though the decision was made by the chairman of Mercedes, you're the plant manager, you're in trouble, right? And Roger knew this guy was in trouble.
And knew that. that his reputation was based upon delivering what he promised. And when he didn't, It hurt him personally. And here Roger Penske was. Preventing them from building and selling trucks because he couldn't get fuel injectors from the engines, and he was sole-sourced.
Mm-hmm. So he had taken his personal golf stream and taken all the seats out. and put crates of fuel injectors on his own personal plane. and was flying over to Germany. to apologize to the client manager.
Here's a guy running, at the time, one of the largest private enterprises in the world. Takes time off the fly just to meet this guy handing more field injectors. At a level.
So far below. the chairman of the Mercedes. The plant manager didn't know Roger Pesky from Roger Rabbit. All he knows is he's got a supplier that's not delivering. But when Roger gives his word, he gives his word.
And when something happens like that, he said, this won't happen again, and it never did, by the way. I got involved, I put a new plant manager in, we did some things there to fix it up. But it was a tough thing to do. But Roger felt obligated. Roger didn't go and call the chairman.
Of Mercedes and say, well, I'm going to try and work it out. There was this plant manager over here who wasn't delivering engines and was getting his butt chewed. And Roger went to him and apologized. And then we flew back with an empty plane. It was a brand new Gulfstream too.
I mean, it was just, you know. It was really nice. But that's Roger, whatever it takes. And here's an individual who had a lot of other things going on in his life, and he just flew over to take care of that. But the point is is that to Roger that honor.
and that responsibility. or very personal. One thing about Roger, it's interesting. You have a meeting with Roger. And they were on a conference table and people drink coffee and do this and do that.
When Roger gets up, he cleans the table. Whether it's your coffee cup, his coffee cup, done. You're traveling with him. You have to wear the Bags are put down. He picks bags up, especially if there's a woman's bag.
He won't let him. They're not carrying a suitcase. I'll carry the suitcase. He carries it. He's um Uh He goes into the bathroom.
And he wipes the mirror if there's stains on it in a public bathroom. He is focused on Helping. Yeah. Doing things to improve things for others. And you want him as your partner because.
If he owns 1% of something. He feels honor-bound to help the enterprise as much as if he owned 100 of it. We had a partnership back with Kmart back when I was at the time, and we're going through Kmart to go back to our section. We had Penske Auto Centers. And as we're walking through back to the corner where our products are, He's straightening the aisle of the other stuff, of soaps and other things as we're going down the aisle because it didn't look right and it didn't.
The store was not well managed. And here he is. Straightening, you know, aisles and straightening displays of things that were not ours. But they look bad. And he didn't like people seeing that walking back to our part of the building.
He is just. He is one of those unique individuals. I would say that That outside of my father, he's a person that would probably tell me more about. life and responsibilities anybody I ever met. He's a He's a unique individual.
And a special thanks to Tim Luliet. And my goodness, what a story. And more often than not, don't go after the money, folks. Go after the learning. Every time.
Chase the learning and chase the integrity. And special thanks to Robbie for the work on this and Alex for chasing down the story. And a special thanks to the Daniels Fund and their Ethics Initiative and our Do the Right Thing series, which is about ethical dilemmas. And my goodness, to learn more about bringing their ethics programs to your school, business, or police department, or any other organization, go to danielsfund.org. And if you have stories about ethical dilemmas, we'd love to hear them.
Send them to ouramericanstories.com. And there are a bunch of words, eight in essence, at the Daniels Fund Ethics Initiative. And they're important words. And in this one, what brings to mind is integrity and trust. And my goodness, integrity, act with honesty in all situations.
Trust Build trust in all stakeholder relationships. And my goodness, Roger Penski's actions are the embodiment. of integrity and trust. which is the basis for all relationships business, personal and everything in between. our Do the Right Things series here on Our American Stories.
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