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on NBC. America is changing. And so is the world. But what's happening in America isn't just the cause of global upheaval. It's also a symptom of disruption that's happening everywhere.
I'm a smachhalid in Washington, D.C. I'm Tristan Redman in London and this is the Global Story. Every weekday, we'll bring you a story from this intersection, where the world and America meet. Listen on bbc.com or wherever you get your podcasts. A new NFL season means a fresh start.
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And we return to our American stories, and up next. A story from Pete Coors. on Adolph Cores. Take it away, Pete.
Well, so Adolph. was born somewhere in the 1840s. And uh A little place called Barman on Vippertal in Germany. Kind of an interesting story. People say the COORS name is is kind of unusual for a German name.
His birth certificate, he was signed in as Coors KORS, which is very German, and his Father actually signed KOHRS. And by the time his sister was born, about eight or ten years later, there was a Dutch magistrate. who brought the double O from their language and it became CORS. His father was a flour miller. died when he was 10.
He had been apprenticed three times in order to survive. Once as a flour miller with his father's trade, once as a Printer Book Binder. And those are three years indenture ships, which as I understand in those days that meant you got room and board and that's about it. And then the third one in brewing. We don't know the details of how or why he decided to leave Germany.
He was always very proud of his German heritage. But he's stowed away on a ship, landed in Baltimore. Had no papers, had no money, had no uh... was able to work off his passage. As soon as he did, he started working his way across the country and I guess it's a you know, a typical great American story of coming to a land of opportunity and freedom.
Uh with no safety nets. I mean it When you came here, you were on your own. As so many pioneers did after this country became free from the monarchical rule of England. And he Worked on the Erie Barge Canal as we understand it. He worked at a brewery in Naperville, Illinois.
The Stenger Brewery. became General manager of the brewery there. left further west. Ended up in Denver, started a business importing cask wine from California and taking it by pack horse up to the mining towns at Two. Idaho Springs, Georgetown, Central City, Blackhawk, and selling them, and that's how he made a living, and then I guess some of his German friends in Denver said, well, you know how to brew beer, we could use a good brewery.
joined up with a financial partner I think he invested about $10,000 in 11 acres in Golden, Colorado, where he had found a source of spring water. The brewery was incorporated in 1873, three years before Colorado statehood. His partner lasted about eight years and decided the beer business wasn't going anywhere. And they all I turned into a sole proprietorship and He really had no formal education, but he had a practical education. And I think that was probably...
True for most immigrants at that time. They came. with their skills, with their ability to do hard labor. And it wasn't easy, I'm sure it wasn't easy. And as I look at some of the pictures that we have in the archives of the rural workers sitting around the tanks and the kegs, it's pretty obvious that they were a pretty rough crew.
You know, he's struggled, but the The business was growing. In those days there were Over 20 breweries in Colorado. Most of the mining towns had their own breweries. We would equate to craft breweries today, boutique breweries. If you hike throughout Colorado and pay attention, a lot of these old abandoned mining towns and mining areas You'll find hops growing, hops growing wild.
And he literally started by, you know, hauling beer by pack horse, and then he began to buy properties. And pre-Prohibition, you sold beer by having, like Craftbury is doing today, by having saloons and bars. We have a Listen, actually 19. I think the first year of taxes were 1915. And he did a full accounting of all his properties in Denver and in southern Colorado and around the region.
Prohibition changed all that and brewers could no longer Own. retail liquor saloons and bars. Another interesting story about Adolf. He needed to double the capacity of his brewery because they were doing quite well and growing. I believe it was 1884.
Can't remember for sure the date. He had just completed the new facilities and a flood came down Clear Creek. and wiped out his new brewery. And he had borrowed money from the banks in Denver to build that. Beer sales primarily grow in the summertime.
And so here is brewery in the spring has wiped out all of his inventory. Went back to the banks and said, look, if you'll double down, I'll rebuild and I'll pay it off. And he did. but he never borrowed another dime. He decided that that was not a good way to proceed.
Really the company didn't ever borrow money until about the late 1880s. We'd been growing and we needed the additional capital to expand the brewery. People often ask, why in the world in the 60s and 70s when the company was growing so fast, were you only in 11 states? And the simple answer is we were every dime that we had was invested back into the company because we had no debt. We couldn't borrow money to grow any faster.
That's uh in the mid seventies when uh competition from the east. Particularly Anheuser-Busch came more west, we began to expand our territory and People used to say it had something to do with quality, and to a certain degree it did. In 11 states, we could have pretty good control of quality. But the real reason is we needed to in order to become a competitor with the big guys and keep them from Burying us, we Expanded territory. The rest, I guess, they say is history.
A couple of funny stories about after Prohibition. Back in those days, a banquet was a big deal. You didn't have fast foods restaurants. You didn't have people on there, you know, going out to. Clubs and I mean If you had a banquet, that was a big deal.
And my grandfather The Color We had no marketing department per se in those days. He said, well, um I think we ought to Well this is this is a beer that's good enough for a banquet. And so that's where Banquet came from. And the other funny story, you know, now we have the Coors Banquet has the stubby bottles and it's a retro. It goes back to the early days after Prohibition when we had stubby bottles.
And I asked my uncle one time, I don't know if this is a true story or not, I asked my uncle one time, why did we? Why do we go to long necks? He said, Well, He said The Cowboys When they go dancing, they would put their bottles in the back pocket so they could dance. and the beer would slush out. And so That's how long it got started.
Now, I don't know if that's true, accurate, or not, but that's why everybody went to longnecks. Everybody had pretty much had stubbies back in the early days after Prohibition.
So Uh now we've gone back to the I guess they put their beers down when they go dance. I don't know, but anyway. And a special thanks to Monty and to Alex for the storytelling and putting that story together so beautifully. And a special thanks to Pete Coors. And what a story he had to tell about Adolphe Koors.
Born in Germany, he became an apprentice, and even talked about indenture ships. This is back when young people would work. for room and board. And that was it. And my goodness, by 1873, having come to America, moved all the way out to the West.
And learned not by formal education, but by practical education, that is, experience. Forged and formed a company that was incorporated in 1873, three years before Colorado. was even a state. And all these years later, this family business, well, it's still a family business, and that doesn't happen often. The story of Adolph Koors.
and Coors Brewing Company as told. by peat cores here. on our American story. There's nothing like sinking into luxury. At washable sofas.com, you'll find the Anibay sofa, which combines ultimate comfort and design at an affordable price.
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Offers are subject to change and certain restrictions may apply. America is changing. And so is the world. But what's happening in America isn't just a cause of global upheaval. It's also a symptom of disruption that's happening everywhere.
I'm a smakhalid in Washington, D.C. I'm Tristan Redman in London and this is the Global Story. Every weekday, we'll bring you a story from this intersection, where the world and America meet. Listen on bbc.com or wherever you get your podcasts. A new NFL season means a fresh start.
and fresh styles. At nflshop.com, you'll find the latest jerseys, hats, and sideline gear to rep your team all season long. from rookies making their debut to legends. NFLshop.com has it all. Score exclusive styles you won't find anywhere else, and show up ready for every kickoff and big play.
Fan like a pro and shop now at NFLShop.com. Take a deep dive into the stories making the news headlines across the world. The news agents. We're not just here to tell you what's happening, but why. From me, Emily Malis.
And me, John Sopol. With Global's award-winning podcast, the news agents dropping daily, covering everything you need to know about politics and current affairs. And the NewsAgents USA. Listening to the news agents on America's number one podcast network, iHeart. Open your free iHeart app and search the news agents to start listening.
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