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Uh This is Lee Habib, and this is Our American Stories, the show where America is the star and the American people. coming from the city where the West begins. Fort Worth, Texas. Up next, the story of a brand and enduring icon of the American West. We're, of course, talking about.
Stetson. Here to tell the story of the most iconic headwear brand in America, Is my daughter Reagan? Let's get into the story. In 1830, in the small town of Orange, New Jersey, a child was born who would go on to create an iconic symbol of the American West. John B.
Stetson was one of 12 children born to Stephen and Susan Batterson Stetson. His father was a hat maker by trade. And though young John had no intention of following in his footsteps, Life had other plans. In his early twenties, tragedy struck. John contracted tuberculosis, then known as consumption, a disease that left many with little hope for survival.
His doctors advised he seek the open air of the West, so John set out in search of health and fortune, hoping to strike it rich in the gold rush. But it wasn't gold that he would find. As he traveled across the unforgiving plains, John found himself exposed to the elements, cold wind, snow, and rain. There was a clear need for a garment that would protect against the elements. That's when inspiration struck.
John tapped into the knowledge of his youth and began using rabbit fur to create waterproof fabric. first making blankets, then hats with wide brims and tall crowns. The hats were designed to keep their wearers warm, dry, and shielded from the elements. The demand for these durable practical hats was immediate. It is said that Stetson's business empire began when a mule driver offered John $5 for his hat.
marking the first of many sales to come. In 1865, Stetson returned east to Philadelphia with a new vision. start a hat company of his own. With only a few tools and sixty dollars he borrowed from his sister, Stetson set up shop in a one-room operation on the northeast corner of 7th and Callow Hill streets. From those humble beginnings, Stetson's talent for innovation and quality quickly caught the eye of the growing American market.
He wasn't just making his hats, he was building a brand. See Stetson had a mind for marketing and knew that by harnessing the power of the railroad and the telegram, he could expand his reach from local to national markets. He sent his hats to dealers in the Southwest, hoping they would place orders, and they did. Every dealer he sent a sample to placed an order of twelve hats at $5 to $30 a pop. Stetson's ingenuity didn't stop with his product.
In eighteen sixty nine he had a novel idea that would revolutionize his business model. using traveling salesmen to expand his reach. This allowed him to push beyond local markets and connect directly with customers across the country, fueling demand for his high quality hats. These salesmen brought stets and hats to the farthest corners of America. driving the need for more production space.
Stetson made another bold decision. To move his factory to a quieter, more expansive area in the northeast part of Philadelphia. This gave him the space he needed to expand. Eventually, that land would hold five and six story buildings, housing some of the most sophisticated manufacturing equipment of the era, and even a hospital for his workers and their families. Stetson's business philosophy was guided by a simple principle.
Do good work at fair prices. But it wasn't just about selling a quality product. It was about creating a workplace and community that reflected his deep sense of fairness and care. His factory was unlike most of its time. Built from brick, it had automatic sprinkler systems, fire extinguishers on every floor, and other safety devices to protect the workers.
a rarity in an era when industrial accidents were commonplace. By 1889, Stetson had become a household name. His hats were now seen on the heads of legends like Buffalo Bill, Annie Oakley, and Will Rogers. The Boss of the Plains Stetson's signature hat, inspired by the sombreros worn by the Mexican vaqueiros he observed during his time out West, became the hallmark of rugged Western masculinity. Made from strong waterproof beaver felt, it could withstand the brutal weather of the plains, and even be used to carry water to a cowboy's horse.
That same year, Stutson's vision was recognized on the world stage when he won Best Hat at Paris Exposition. The Stetson was no longer just for cowboys. It was a symbol of success, craftsmanship, and adventure. By the turn of the century, Stetson had turned his small factory into the largest hat manufacturer in the world, producing over 2 million hats each year for everyone from the hardworking ranchers to U.S. presidents.
In 1906, at the age of 75, Stetson died of old age at his home in DeLand, Florida. But the death of the man behind the brand would not stop his legacy from living on and reaching new heights. During World War I, The Stetson hat company paused hat production to support the war effort, making parachutes and safety belts. And their patriotic slogan, keep it under your Stetson, became a call for vigilance in anti-espionage campaigns during wartime. After the war production began again, and Hollywood began to further cement the Stetson hat as a symbol of the American West.
Actors like Gene Autry, Roy Rogers, and James Dean made the Stetson part of their iconic look. Bringing the cowboy hat into popular culture. The 1960s marked a cultural shift as younger generations rejected the conventions of the past. The hat craze began to wane and Stetson's fortunes dipped as new fashion trends took hold. Yet even as the world changed, the Stetson brand remained a symbol of the American West.
Just as quickly as it had faded, the cowboy hat made a triumphant return. With films like Urban Cowboy, Indiana Jones, and Clint Eastwood's Unforgiven, the Stetson was back in fashion. Today, Stetson hats continue to be made with the same attention to detail, craftsmanship, and ruggedness that John B. Stetson envisioned more than a century ago. From the plains of the West to the streets of New York, a Stetson is more than just a hat.
It's a statement. It's a symbol of the American West. of hard work, adventure, and resilience. And just like the men and women who wear it, the Stetson hat will continue to stand the test of time. And a terrific job on the production, editing, and storytelling by our own Monty Montgomery and our own Reagan Habib, a classic American story here on Our American Stories.
Lee Habib here, and I'm inviting you to help Owamerican Stories celebrate this country's 250th birthday, only a short time away. If you want to help inspire countless others to love America like we do, and want to help us bring the inspiring and important stories told a year to millions for years to come, please consider making a tax-deductible donation to OurAmerican Stories. Go to OwlAmericanStories.com and click the donate button. Give a little, give a lot. Any amount helps.
Go to OwlAmericanStories.com and give. This July 4th, celebrate freedom from spills, stains, and overpriced furniture with Anibay, the only machine-washable sofa inside and out, where designer quality meets budget-friendly pricing.
Sofas started just $699, making it the perfect time to upgrade your space. Anibay's pet-friendly, stain-resistant and interchangeable slip covers are made with high-performance fabric that's built for real life. You'll love the cloud-like comfort of hypoallergenic, high-resilience foam that never needs fluffing and a durable steel frame that Stands the test of time. With modular pieces, you can rearrange any time. It's a sofa that adapts to your life.
Now through July 4th, get up to 60% off site-wide at washablefas.com. Every order comes with a 30-day satisfaction guarantee. If you're not in love, send it back for a full refund. No return shipping, no restocking fees, every penny back. Declare independence from dirty outstated furniture.
Shop now at washable sofas.com. Offers are subject to change and certain restrictions may apply. Who needs headphones when you have glasses? Ray-Ben Meta Glasses. With discrete open-air speakers and built-in microphones, you can play your favorite tunes.
Hey Meta, play hip-hop music. while staying in tune with the world around you. Ray-Band Meta Glasses. Choose from a variety of classic Ray-Band frames, all with MetaAI at meta.com slash AI-glasses. And don't forget to say, hey, Meta, play iHeartRadio to enjoy your favorite radio stations, artists, and podcasts on the iHeart app.
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