American Freedom Machines: The Story of Harley-Davidson

Harley-Davidson has been building motorcycles for over a century, with its products acquiring an aura that inspires passion in people. From its humble beginnings to its current status as a cultural icon, Harley-Davidson has weathered changing tastes, economic ups and downs, and challenges in the business environment. The company has successfully dealt with all these challenges and continues to innovate, introducing new products like the Livewire electric motorcycle and a new adventure bike with a new engine.