Mark Singleton | Rudolph Foods VP

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How do you do it? Oh, man, you got to get up early to make a couple hundred million pounds of pork rinds a year. That's true. Okay, tell people what you've told me about how popular pork rinds are, but mostly how much the business has grown since you started working with Rudolph Foods. Well, it's hardly me, but over the last 20 years, people have found out that pork rinds are just a great snack option. What was once, you know, a real southern and Hispanic specialty food, kind of a niche food, has become a keto Dorito. I mean, oh, my gosh, we've got people eating pork rinds all over.

As a matter of fact, six times as many people eat pork rinds today, or actually it's three times as many people eat pork rinds today, as they did just 15, 16 years ago. We've been sharing some of the recipes that you and I have talked about, some of the ones that piqued my interest in our last conversation, like coconut shrimp. We just talked about the hot honey pub mix, the seaside nachos. People may not realize that they add a bunch of extra flavor and you've described it as a bacon-y crunch. Who doesn't love bacon?

Oh, oh, you know, and we've got all these great football games coming up and people are entertaining and people are tailgating. And we just want to continue to talk to your audience about what a great low carb option, what a great bacon-y crunch that pork rinds add to almost any recipe where you've got a breading, whether it's fish, chicken strips, almost anything. I even do a dredged asparagus rolled in pork rind crumbs, dredged in eggs. Take asparagus, dredge it in egg, roll it in pork rinds, throw it in the air fryer. Man, it's bacon-y crunchy asparagus good and really good for you. PorkRindDay.com and you can find some Southern recipes, small batch pork rinds in a grocery snack aisle near you.

Also at a convenience store, which is the only place that producer Jay shops for his food. PorkRinds.com, another website with some great access to recipes. Now, Pork Rind Appreciation Day, celebrating its 15th anniversary. Why is this so significant, Mark?

Wow. Amy, you've been with us in this effort from the start. Rudolph Foods, we're a family-owned company. We were founded in 1955 by John and Mary Rudolph. We're still owned by the Rudolph family today.

They really love giving back to the community. Gosh, 16 years ago, Rich Rudolph said, Mark, how come there's not a Pork Rind Appreciation Day? I said, well, I don't know, Rich.

I don't think anybody's ever asked for one. So we started looking into it and we made the decision that we could raise a lot of money for a great charity and raise some awareness for pork rinds. And so we got a great governor of the state of Ohio 15 years ago to declare Super Bowl Sunday Pork Rind Appreciation Day. And we've been raising money for the gridiron grates and celebrating the biggest pigskin holiday of the year ever since. Why does it matter? Why does the money that goes to the gridiron grates matter? Wow.

There's the bell ringer question. You know, you grew up, I grew up just really loving this game. I love what it did for me personally as a player. I love the discipline it instilled in me. I love the teamwork. I love my coaches.

And it's just such a great game. And the heroes that played it in the 70s and 60s, they didn't make a lot of money. I mean, you've interviewed them before on your show. And some of these guys are making $10,000 a year with a horse trailer as a sign of bonus. And they just didn't make the big money. Kenny Houston was a teacher in the offseason. So many of these guys had second jobs in the offseason.

They didn't have the pension that they have today. And we saw a real need. And the guy that was doing the best job out there of getting attention and focus and money, and that's what it takes to fix things is attention and focus and money, was Coach Mike Ditka. And what a delightful human being and what a real hero of the game. Because he's been raising money and awareness for over 20 years for the gridiron grates. And we teamed up with him.

And it's just been the best partnership in the whole world. Because we help these guys, these retired players and their families, deal with medical and financial hardships that most people wouldn't have. They didn't do the destruction to their body. I mean, I only played through high school, and I still have aches and pains that hurt. And these guys played some 10, 15, 20 years.

And the ability to help them with medical assistance, transportation costs, housing assistance, utilities, medication. I was part of an effort to get one player's knee replaced by a doctor here in Dallas and provided the flights, the operation, the hotel for his mom to stay and helping during recovery. Coach provided all of that. And it's just such an honor to work with Karen and Coach and Ryan Urlacher and Mike Golick and Ron.

It's just such a thrill to work with these people to raise money and awareness for this great cause. Mark Singleton is the VP of Rudolph Foods, but I now consider him a friend, getting photos all the time of his great fishing escapades, as well as the entire snow mound that he built for his grandson. Was it over the New Year? Was that when you did it for Asher? That was Christmas Day.

We had a white Christmas in Texas. Yes. Oh my gosh. So really cool. Great-grandpa as well.

I mean, not great-grandpa, but I mean like a great-grandfather to you. I could be soon. Come on, Amy. It's a little soon.

That's true. Who will we get to talk to on Radio Row in Vegas when it comes to the Hall of Famers? Oh, man, I am so thrilled. I mean, Steve Largent and Kellen Winslow are good-earned greats this year, our Hall of Famers. And, you know, they had such great careers. Steve was ride receiver for the Oilers in mainly the Seattle Seahawks, NFL Man of the Year receiving yards later twice, which, by the way, C.D. Lamb just got a Bart Star Award, NFL 1980s all decade team, and the NFL 100th anniversary team, not to mention a congressman. Steve's just bringing a lot of energy and a lot of great information to people this year as our spokesman and just helping us get the word out about the great-grand-greats.

And then Kellen Winslow, Sr., a member of the NFL 100th anniversary team, Sandy 5th anniversary team, two-time receptions leader, and just a tremendous, tremendous individual and a tremendous advocate for the players that came before him, the players that laid the foundation for the NFL. We always get the invite to the big party, Mike Ditka's party, so is this worth attending? I kind of feel like you get stars in your eyes. You've told me about some of the people you rub elbows with. Oh, listen, and by the way, you can go to grandgrandgreats.org and you can buy tickets. It's the best party in Vegas. I mean, it is so much fun to take your friends and family there.

We've done this for 15 years now, and when someone gets to meet their hero, they're Michael Ehrman, they're Troy Aikman, they're Chris Berman, they're Joe Green, they're Jack Youngblood, they're Dan Reeves. Once again, the heroes of the game, you see them just go glass-eyed, and they hand their cameras sheepishly, and the great thing about the party, since we're raising money for their friends, their buddies, their brotherhood, and we've talked about that before, the incredible brotherhood of these players, no matter what teams they played on. It's just an amazing opportunity to bring together great fans in a great setting and celebrate some great players. It's the best party in Vegas. I encourage all your listeners to get on the internet, go to grandgrandgreats.org, and find out how they can attend the party and be there with us.

So porkgrinds.com and then porkgrindday.com and grandgrandgreats.org, all these awesome resources. Mostly, though, we are building up to Vegas and Radio Row and Super Bowl week, and we're so pleased to partner with you this year. Super Bowl 58, it's a historic, obviously, first time in Vegas. My first time in Vegas, so yeah, I'm going to need some good advice, some counsel about staying out of trouble. Just kidding, I don't get in trouble.

I'm kind of a good eater. Vegas, what an incredible year this is going to be. It's going to be a great Super Bowl. It's going to be the first time in Vegas. Vegas is really lit up for this.

They are fired up about this. And we're going to have some quite great stories you've got to talk about. I've been listening in, by the way, and boy, some of the stories of the playoffs, the games that were decided on the last weekend. Oh, yes, Pac versus Dallas again. I mean, this is going to be incredible.

It is. All right, so we will see you very soon. We're pleased to partner with you.

Love what you do. Love to raise awareness and money for the Grand Iron Greats. And, of course, as I mentioned to start, it doesn't matter what time of the night it is, I can still go through an entire bag of the spicy barbecue, but the one I haven't tried yet is the Blackberry Habanero. I'm still waiting on Blackberry Habanero. Well, we've got a new one we're working on with country western singer Ian Munzic that I'm really excited about.

It's a huckleberry jalapeno. Whoa. Yeah, yeah.

He's been playing with it with us. And we've got some great flavors coming out. You mentioned the hot honey. It's one of the real fun things.

You know, 20 years ago you were talking about how the categories go. It was plain and hot. That's it. Now we've got pineapple ancho. We've got chili cheese.

I like that one too. Yeah. You know, we've really just seen people, and we get such good ideas. You know, all the recipes we talk about, Amy, all of them come from customers that are using pork rinds in ways that we've never seen before. They write in to tell us about it. They share it with us. And indeed, you know, during our sweepstakes this year, somebody's going to win $5,000 a 15-month supply of pork rinds, and then one in 15 of them can get tailgating or cooking prize packs. So, you know, we've got a lot of incentive out there for people to play our past the pigskin game and, you know, maybe use that $5,000 for a new kitchen outside or a new cooker for this spring. That's the new spending your money. Yes. Yeah. All right, Mark, we'll see you very soon.

Porkrindday.com, porkgrinds.com for the recipes. And, of course, we're talking it up as we get ready for Vegas. Thank you so much. We appreciate it.

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