Why is it that when we say ldquo This is the last potato chip I rsquo m going to eat rdquo five minutes later we we rsquo re looking for more Michael Moss answers that question in his book ldquo Salt Sugar Fat rdquo He describes how America rsquo s largest snack producers knows how to ldquo help rdquo people crave junk food In fact one popular company spent million a year and hired ldquo crave consultants rdquo to determine the bliss point for consumers so it could exploit our food cravings Unlike that company Jesus helps us to long [... more]