When I was shopping for engagement rings I spent many hours looking for exactly the right diamond I was plagued by the question What if I miss the best one According to economic psychologist Barry Schwartz my chronic indecision indicates that I am what Schwartz calls a maximizer in contrast to a satisficer A satisficer makes choices based on whether something is adequate for their needs Maximizers We guilty have a need to always make the best choice The potential outcome of our indecision in the face of many choices Anxiety depression and discontent In fact sociologists have coined another [... more]