The story of how Florida was built and sold, from the early days of swampy land to the mass marketing of installment plans, is a fascinating tale of entrepreneurship and deception. The Mackel Brothers, a family of builders, and the Rosen brothers, a pair of carnival barkers, played key roles in shaping the state's development, with the Mackels focusing on building quality communities and the Rosens using questionable tactics to sell land to unsuspecting buyers.
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