Rich reacts to the Baltimore Ravens pre-draft press conference that got a bit heated when all the reporters wanted to ask about was Lamar Jackson Shoe Marketing legend Sonny Vaccaro joins Rich in-studio where he says what it's like being portrayed by Matt Damon in the new film 'Air ' how bringing Michael Jordan into the Nike fold changed sports marketing forever how he knew Kobe Bryant was a special competitor even when he was just a junior in high school and discusses Jerry Tarkanian's UNLV Runnin' Rebels and Michigan's Fab 's impact on sports culture Learn more about your [... more]