The S P recently crossed its January peak fueled by investor optimism and signaling from the Fed that we'll begin to see lower interest rates The Dow also recently hit a new high However as Peter with Richon Planning explains to Erin Kennedy this rally can't last forever which is why it's so important to stick to your financial plan When the market reaches new highs investors feel euphoric and tend to invest more precisely when we are at the point of maximum financial risk This counterintuitive reaction is known as emotional investing Remember the point of maximum financial opportunity
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