Christian Radio Listeners
Buy from Christians
According to Simmons Market Research:
71.8% of Christian radio listeners prefer to buy from a business that advertises on Christian radio.
According to Soma Communications:
57% of the Christian radio audience believe that ads on Christian radio show a truer picture of the product being advertised.
Also, nearly 64% of Christian radio listeners say that ads on Christian radio make them want to buy what’s in the ad compared with 33% of radio listeners from all formats combined.
Christian radio reaches upscale families who are college educated. Over 70% are college graduates.